Martech skills library
Agent skills for the work behind your martech stack
Tracking plans, naming conventions, tracking fixes, consent, attribution, CRM and lifecycle work, written as skills an AI agent can follow. Each one points the agent to the live vendor docs before it states a setting, and stops for your approval before it changes anything.
/plugin marketplace add https://www.martechdevs.com/claude/marketplace.json
/plugin install tracking-plans-and-naming@martechdevsnpx skills add https://www.martechdevs.comPrefer one connection for everything? Connect the MCP server in Claude, ChatGPT or Cursor.
Tracking plans and naming
The conventions that have to exist before anything is tagged: tracking plans written as event contracts, event and campaign naming, UTM registries, and the habits that keep marketers, agencies and developers on them.
Tracking plan builder
FreeBuilds a tracking plan for one customer journey as implementable event contracts.
Works with Google Analytics 4, Google tag platform, Mixpanel, Amplitude, Twilio Segment, RudderStack
Event naming convention
FreeSets and enforces event and property naming for GA4, GTM, Mixpanel, Amplitude, PostHog and Segment.
Works with Google Analytics 4, Google Tag Manager, Mixpanel, Amplitude, PostHog, Twilio Segment
UTM convention and registry
FreeDesigns a UTM plan, a campaign tagging convention and registry so every tagged link lands in the GA4 default channel predicted before launch and its spend joins to sessions.
Works with Google Analytics 4, Google Ads, Microsoft Advertising, Meta Ads, OpenAI
Campaign naming convention
FreeDefines and enforces names for paid campaigns, ad groups, asset groups, ad sets and ads in Google Ads, Performance Max, Meta (Facebook and Instagram) and LinkedIn.
Works with Google Ads, Google Analytics 4, BigQuery, Snowflake, dbt, Microsoft Excel
Tracking troubleshooting
Find where tracking breaks (link, consent, tag manager, browser request, server container, platform processing, export, warehouse, report) and prove the fix with evidence instead of a cleaner chart..
Tracking break map
FreeWalks a tracking problem from ad click to report and finds the first layer that fails (link and redirect, consent, tag manager, browser request, server container, platform processing, export, warehouse model, report).
Works with Google Analytics 4, GA4 BigQuery export, BigQuery, Google Tag Manager, Server-side Google Tag Manager, Stape
GA4 Unassigned and (not set) diagnosis
FreeDiagnoses GA4 Unassigned, (not set), Direct and (other) rows from the underlying fields before anyone edits channel groups or relabels traffic.
Works with Google Analytics 4, Google tag and consent mode, BigQuery
GTM container audit
Free accountRuns a read-only audit of a Google Tag Manager web container from a GTM export JSON (container JSON), the Tag Manager API or a GTM MCP server's read tools, and rates each tag, trigger, variable and consent setting PASS, WARN or FAIL with the reason.
Works with Google Tag Manager, Google Analytics 4, Google Analytics, Google Ads, Google Optimize, Google data-layer-helper
Purchase reconciliation
Free accountReconciles analytics purchases with the order or billing system order by order, never total against total.
Works with Google Analytics 4, Google Ads, Google tag and consent mode, BigQuery, Shopify, Stripe
Consent debugging
FreeProves whether consent defaults, updates and withdrawals actually control what every tag sends, using outgoing requests, cookies and Tag Assistant as evidence.
Works with Google consent mode, Google Tag Manager, Google Analytics 4, Google Ads, Cookiebot, OneTrust
Google Ads operations
Google Ads account work done safely: Editor import files that load first time, negative keywords from search terms, ad text and asset policy checks, account audits and pacing.
Attribution and measurement
Pick the evidence a budget decision needs (attribution, multi-touch, incrementality or MMM) and build attribution views people can reproduce, with ROI maths that doesn't confuse credit with profit..
Mobile app measurement
Mobile app attribution and tracking that holds up under ATT, SKAdNetwork and AdAttributionKit, MMP integrations and app release cycles..
Product analytics
Choose the right analytics tool for who will use it, then implement Mixpanel, PostHog or Amplitude so identity, events and retention numbers can be trusted..
CRM and RevOps
HubSpot, Salesforce and Attio implementations, syncs and RevOps workflows (routing, scoring, product data, hygiene) that keep CRM records trustworthy enough to automate on..
Lifecycle messaging
Braze, Customer.io, Klaviyo and Intercom journeys that reach the right person, stop on time and respect preferences, plus platform choice and migrations..
AI agents and MCP
Connect AI assistants to the martech stack safely: MCP servers per tool, the shared context files every skill reads, skill authoring, approvals and evaluation.
Marketing context kit
FreeCreates and maintains martech-context/, the shared folder of stack, naming rules, metric definitions, data dictionary, tracking plan index and decision log every skill in this pack reads.
Works with AGENTS.md, OpenAI Codex, Claude Code, Cursor, Google Tag Manager, Google tag gateway on Cloudflare
Agent write safety
FreeKeeps AI agents from making irreversible changes through vendor MCP servers and APIs.
Works with Google Tag Manager, dbt Snowflake configurations, Model Context Protocol, LangGraph
Coming next
104 more skills are being written and reviewed. Each one is built from our guides and from implementation work, then fact-checked against the vendors' current documentation.
- Tracking plans and naming
- Utm governance and adoption, Utm link audit, End to end tracking conventions, Data layer spec
- Tracking troubleshooting
- Cross domain and spa qa, Server side tracking debug, Platform number reconciliation, Tracking monitoring and incidents
- Web tracking setup
- Ga4 setup for saas, Gtm change workflow, Ga4 ecommerce and refunds, Server side gtm setup, Consent mode v2 setup, First party click id capture, Ga4 measurement protocol, Privacy sensitive analytics, Ai traffic tracking
- Ad conversion tracking
- Conversion goals and key events, Offline conversion import, Enhanced conversions, Meta capi setup, Linkedin and openai ads conversions, Google ads conversion diagnostics, Stripe conversion tracking, B2b form conversion tracking, Warehouse conversion upload kit
- Google Ads operations
- Google ads editor import builder, Rsa and asset policy lint, Google ads account audit, Google ads pacing and reporting, B2b search campaign structure
- Attribution and measurement
- Multi touch attribution kit, Incrementality test design, Mmm readiness check, Marketing roi and payback, B2b pipeline attribution, Attribution tool evaluation, Mta rules
- Mobile app measurement
- Skan conversion value design, Mmp selection, Mmp implementation qa, Mobile app tracking plan, Mobile subscription revenue
- Product analytics
- Product analytics setup, Identity merge qa, Mixpanel implementation, Posthog implementation, Amplitude implementation, Analytics migration, Retention and activation metrics
- CRM and RevOps
- Hubspot custom objects design, Crm data hygiene audit, Crm sync and field ownership, Salesforce implementation qa, Salesforce to hubspot migration kit, Lead routing and speed to lead, Lead scoring model, Product and billing data in crm, Crm selection and pricing, Attio implementation qa
- Lifecycle messaging
- Journey spec and qa, Braze api segments and attributes, Lifecycle platform selection, Customer io implementation qa, Braze to customer io migration kit, Klaviyo implementation qa, Intercom implementation qa, Preferences caps and suppression, Saas onboarding and dunning sequences, Churn prediction and intervention
- Warehouse and activation
- Snowflake setup and cost control, Snowflake key pair migration, Snowflake sharing and cortex, Ga4 bigquery export and sessions, Marketing warehouse design, Dbt marketing models qa, Data contracts freshness and quality, Bi dashboard qa, Pipeline connector qa, Reverse etl and audiences, Identity resolution and customer view, Event pipeline qa, Saas revenue model kit
- GTM engineering
- Email sender infrastructure, Waterfall enrichment design, Clay to crm writeback, Outbound automation guardrails, Signal based selling playbook, Data provider evaluation
- AI agents and MCP
- Marketing skill authoring, Mcp security review, Connect crm mcp, Connect analytics mcp, Connect ads mcp, Connect lifecycle mcp, Warehouse and internal mcp, Ai analytics over marketing data, Agent approvals and evals
- Martech stack strategy
- Martech stack audit, Martech stack map, Stack by stage and industry, Martech raci and handover, Martech business case, Martech cost forecaster
Book a Free Call
Thirty minutes on your stack and what it needs. Free, and no pitch.
Thirty minutes, and you leave with a plan
We look at what you have, what it is costing you and what to do about it first.
- 30 minutes
- Video call, link on booking
- No obligation
What we'll cover
- Your current stack and where it hurts
- Quick wins we can ship first
- An integration roadmap
- Timeline, scope and next steps
Calendar not loading? Open it in a new tab or email hello@martechdevs.com.