Blazing fast implementation, backed by 74+ martech, data and growth stacks*
We set up server-side Google Tag Manager on your own subdomain and send GA4, Meta Conversions API, Google Ads enhanced conversions and LinkedIn events from it, consented and deduplicated, then check them against your real orders and leads.
Starting with GA4 or Tag Manager? See analytics and tracking.
Tools we implement
Server-side GTM
Google Tag Manager
GA4
Meta
Google Ads
BigQuery
HubSpot
Your website* 74+ martech, data and growth stack implementations, delivered through martechdevs and Growth and Analytics Partners LLC.
Server-side tracking consultants who plan every event, build the server setup in stages and reconcile conversions with your orders, so nothing is lost in the move.
A server-side Tag Manager container on Google Cloud Run or Stape, sized for your traffic, with the hosting cost shown up front. See server-side GTM hosting.
The container served from a subdomain like data.yoursite.com, so tracking requests and cookies come from your own domain, not a third party.
Pixel and server events sent together with shared event IDs, so Meta counts each conversion once and matches more of them. See Meta Conversions API.
Hashed first-party data, values and transaction IDs with each conversion, so Google can match more conversions to clicks. See enhanced conversions.
Purchases, subscriptions and refunds sent from your server or Stripe, where ad blockers and closed tabs can't drop them. See Stripe server-side tracking.
Consent passed to every vendor, and personal data removed or hashed before it leaves your server. See Consent Mode v2.
With GA4 and your ad accounts connected to Claude over MCP, your team asks how many orders reached each platform and why the numbers differ, and agents alert you when event delivery drops.
GA4, Google Ads and Meta connected to Claude, so reconciling them is a question, not a spreadsheet. See the Meta Ads MCP server.
Agents that compare server events with your orders every day and tell you when a platform stops receiving them.
Conversions come from your backend, so GA4, Google Ads and Meta all count the same orders.
With conversions matched to orders, AI can tell you which campaigns bring revenue rather than clicks.
Yours after handover
The MCP access, the agents and the docs live in your own accounts. Your team runs it all with AI, without depending on us.
No retainer needed
A one-time setup at a fixed price. There is no monthly retainer to keep it running, so your costs go down over time.
Right from day one
Anyone can set up a tool with AI, but it's only as good as what the AI guesses. We know what works from 74+ implementations.
Free martech AI agent
Every implementation includes it: slash commands and skills that run your whole stack in Claude Code.
See the agentNot sure your data is ready for AI? Use the AI readiness checklist
Most teams come to us at one of four points, and the scope is written for yours before any work starts.
Not the right fit if your ad spend is small and your browser tracking already matches your orders. Then a clean Tag Manager setup is the better first step.
You spend enough on Meta and Google that lost conversions cost real money, and the algorithms need better signal. See when server-side tracking pays off.
Revenue that happens after the visit, like renewals, upgrades, phone sales or invoices. We send it from your backend or CRM.
Purchases tracked from the order, not the thank-you page, with values that match your store. See Stape vs Elevar for Shopify.
You set up server-side once and it went wrong: duplicate events, the wrong domain or a client nobody understands. See Stape implementation mistakes.
The server container is a hub: data comes in once, from your site or backend, and goes out to each platform in the format it needs.
GA4 events through the server container or the Measurement Protocol, with session and consent context kept. See GA4 consulting.
Conversions with enhanced data, and qualified leads or revenue sent later by offline conversion import. See Google Ads conversion tracking.
Pixel and Conversions API events with shared IDs and strong match keys. See Meta Conversions API setup.
The LinkedIn Conversions API for B2B pipeline, and ChatGPT ads conversion tracking where you run them.
So the fixed price covers exactly what we build, and nothing comes as a surprise later.
The server container runs on Google Cloud or a host like Stape, billed to you. We size it and show the cost before you commit.
We fix the signal ad platforms learn from. Running and optimizing your campaigns is not part of this.
We send events from the systems you have. Rebuilding your checkout or billing is not part of this.
Ad platforms see a fraction of your sales.
Ad blockers and browser limits drop the rest.
Meta and Google report different numbers again.
And nobody can say which is right.
Purchases happen after the tab closes.
Renewals and upgrades never reach the pixel.
Every vendor script slows the page.
And sees more data than it needs.
We move tracking to a server container on your own domain, send conversions from your backend with consent and deduplication, and reconcile them with your real orders, so ad platforms learn from what actually happened.
01
A free call on your ad spend and tracking, or the $99 audit for a written review of where conversions get lost.
02
Compare the fixed price packages, then get the detailed scope by email within one business day.
03
Which events go to which platform, with which IDs, match keys and consent rules, agreed before anything changes.
04
Server container, subdomain and clients set up, then tags moved over one platform at a time so no data is lost.
05
Events checked in each platform's diagnostics, deduplication confirmed and conversions compared with your real orders.
06
A runbook, a delivery check and a walkthrough, plus your martech AI agent and support after launch.
JB Jaquenzel
Founder and CEO, Evaboot
“Faizur helped us transfer Google Analytics conversion events to Google Ads via Segment. We set that up within two or three weeks. Now we have a clear vision of our conversions and we could optimize our campaigns like this. Because if your tracking is not on point, you can't really improve your Google Ads performance.”
GA4
SegmentGoogle AdsElie
CMO, Submagic
“We have worked with Faizur and his agency for the past six months to set up all the growth stack that we needed. All the marketing analytics tools like Mixpanel, Google Analytics, data tracking tool, customer analysis tool like Customer.io, and every kind of tool that we needed. He's always ready to help and super reactive. I highly recommend to work with him.”
Mixpanel
Customer.ioGA4Arman Assadi
CEO, Steno.ai
“We worked with Faizur when we wanted to set up Mixpanel. What I loved was how detail-oriented he was, and that he wasn't just there to accomplish that one task. He was able to advise us. He suggested setting up Segment and he thought about everything at a macro level, all the way down to the micro. It gave me confidence to outsource this.”
MixpanelSegmentGabriel
Operations, MKTV
“We recently had the pleasure of working with Faiz on our integration of Segment. Not only did he help us seamlessly set up the integration, but he also went above and beyond to help us establish dashboards in Mixpanel. What was super valuable was having somebody who understood both the business/marketing requirements but also had the technical expertise to execute them.”
SegmentMixpanelJB Jaquenzel
Founder and CEO, Evaboot
“Faizur helped us transfer Google Analytics conversion events to Google Ads via Segment. We set that up within two or three weeks. Now we have a clear vision of our conversions and we could optimize our campaigns like this. Because if your tracking is not on point, you can't really improve your Google Ads performance.”
GA4SegmentGoogle AdsElie
CMO, Submagic
“We have worked with Faizur and his agency for the past six months to set up all the growth stack that we needed. All the marketing analytics tools like Mixpanel, Google Analytics, data tracking tool, customer analysis tool like Customer.io, and every kind of tool that we needed. He's always ready to help and super reactive. I highly recommend to work with him.”
MixpanelCustomer.ioGA4Arman Assadi
CEO, Steno.ai
“We worked with Faizur when we wanted to set up Mixpanel. What I loved was how detail-oriented he was, and that he wasn't just there to accomplish that one task. He was able to advise us. He suggested setting up Segment and he thought about everything at a macro level, all the way down to the micro. It gave me confidence to outsource this.”
MixpanelSegmentGabriel
Operations, MKTV
“We recently had the pleasure of working with Faiz on our integration of Segment. Not only did he help us seamlessly set up the integration, but he also went above and beyond to help us establish dashboards in Mixpanel. What was super valuable was having somebody who understood both the business/marketing requirements but also had the technical expertise to execute them.”
SegmentMixpanelJB Jaquenzel
Founder and CEO, Evaboot
“Faizur helped us transfer Google Analytics conversion events to Google Ads via Segment. We set that up within two or three weeks. Now we have a clear vision of our conversions and we could optimize our campaigns like this. Because if your tracking is not on point, you can't really improve your Google Ads performance.”
GA4SegmentGoogle AdsElie
CMO, Submagic
“We have worked with Faizur and his agency for the past six months to set up all the growth stack that we needed. All the marketing analytics tools like Mixpanel, Google Analytics, data tracking tool, customer analysis tool like Customer.io, and every kind of tool that we needed. He's always ready to help and super reactive. I highly recommend to work with him.”
MixpanelCustomer.ioGA4Arman Assadi
CEO, Steno.ai
“We worked with Faizur when we wanted to set up Mixpanel. What I loved was how detail-oriented he was, and that he wasn't just there to accomplish that one task. He was able to advise us. He suggested setting up Segment and he thought about everything at a macro level, all the way down to the micro. It gave me confidence to outsource this.”
MixpanelSegmentGabriel
Operations, MKTV
“We recently had the pleasure of working with Faiz on our integration of Segment. Not only did he help us seamlessly set up the integration, but he also went above and beyond to help us establish dashboards in Mixpanel. What was super valuable was having somebody who understood both the business/marketing requirements but also had the technical expertise to execute them.”
SegmentMixpanel
Server-side tracking comes in Growth: $12,150 (25% off $16,200), live in 12 weeks, or 6 weeks on super fast. It includes everything in Starter as well, so GA4, Tag Manager and your ad conversions are set up properly underneath it. Not sure where to start? The $99 audit ends with a fixed price proposal.
Eligible startups get 40% off instead of 25%. Starter comes to $3,840 and Growth to $9,720.
Before you commit to a plan
$99one-off
We review your setup and walk you through the findings on a one-hour specialist call.
Teams of up to about 20 people, under $1M ARR
$4,800one-off
$6,40025% off
Get started with tracking, analytics and a proper data setup.
Companies with $1M to $10M ARR
$12,150one-off
$16,20025% off
The data setup a growing team runs its marketing and reporting on.
Over $10M ARR, several markets or an unusual stack
Let's talk
A plan built around your stack, your team and your deadline.
Prices in USD for a typical setup. We use the tools that fit your stack, and a bigger or more complex setup can change the price. We agree any change with you before we start.
Questions about pricing? See the pricing FAQ
Something else on your mind? Email hello@martechdevs.com or book a free call.
Server-side tracking sends events from a server you control instead of from each visitor's browser. Your site sends data once to your own server container, which forwards it to GA4, Google Ads, Meta and others. Fewer events are lost to ad blockers and browser limits, and you decide what each vendor receives. See how server-side tracking works.
Google tag gateway serves Google's tags from your own domain through your CDN or load balancer, such as Cloudflare. It is a lighter way to get first-party Google tags without running a server container, but it covers Google's tags only. We help you choose between it and a full server-side setup. See server-side GTM hosting.
Growth is $12,150 (25% off $16,200), live in 12 weeks, at a fixed price with no hourly billing. Eligible startups get 40% off the list price instead. More brands, markets or a migration from another tool make it a custom plan, priced before work starts. Hosting for the server container is billed by Google Cloud or your host, a monthly amount that grows with your traffic. See the fixed price packages.
Growth goes live in 12 weeks, or 6 weeks on super fast. The server itself is a small part; most of the time goes into the event plan, deduplication and checking conversions against real orders.
Usually both. Platforms that receive more of your real conversions, with better match keys, have more to optimize on, and your reports get closer to your orders. How much it changes depends on how much signal you were losing, which the audit measures first.
Usually yes, next to the server. Browser events carry context like clicks and page data, and server events carry what the browser misses. Sending both with the same event ID lets each platform count every conversion once.
For a small part. Pointing a subdomain at the server container needs a DNS change, and backend events may need a small code change or a webhook. We write the exact steps and do the rest.
It can be, when consent travels with every event. Server-side tracking does not replace consent. We pass the consent state to every vendor, block what should not be sent, and hash or remove personal data before it leaves your server.
Not always. If ad spend is small and browser tracking already matches your orders closely, server-side adds cost without much gain. The audit compares platform conversions with your real orders, so you see the gap before deciding.
Growth includes 90 days of support after handover, up to 30 hours. It covers fixes, questions and changes to events or platforms. After that your team runs it with the docs and your martech AI agent, or keeps us on a retainer from $1,980 a month.
Last updated: .
A $99 audit or a fixed price package from $4,800, with no hourly billing.
Startup?
Server-side tracking sends events to an endpoint you control before any platform gets them. See the architecture, costs, a worked ROI model and when it pays.
Jafrin Akter AloLast updated 17 min read
Compare current server-side GTM hosting prices, request limits and operating costs. Learn when Google tag gateway is enough and how to budget a rollout.
Jafrin Akter AloLast updated 11 min read
Set up server-side Google Tag Manager in a testable order: access, hosting, custom domain, clients, tags, consent and deduplication, then launch safely.
Jafrin Akter AloLast updated 16 min read
Thirty minutes on your stack and what it needs. Free, and no pitch.
We look at what you have, what it is costing you and what to do about it first.
What we'll cover
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Consent Mode v2
Looker Studio dashboards