Install the skills, or connect the MCP server

Install the skills when your agent runs on your machine, like Claude Code, Codex or Cursor. Connect the MCP server when you work in Claude, ChatGPT or another app that takes a connector URL. You can do both.

Install the skills

Claude Code

Add the marketplace once, then install the practice areas you want.

Claude Code

/plugin marketplace add https://www.martechdevs.com/claude/marketplace.json
/plugin install tracking-plans-and-naming@martechdevs
/plugin install tracking-troubleshooting@martechdevs
/plugin install google-ads-ops@martechdevs
/plugin install attribution-and-measurement@martechdevs
/plugin install mobile-app-measurement@martechdevs
/plugin install product-analytics@martechdevs
/plugin install crm-revops@martechdevs
/plugin install lifecycle-messaging@martechdevs
/plugin install martech-ai-mcp@martechdevs

Codex, Cursor, Copilot, Gemini CLI and other agents

The skills follow the open Agent Skills format. The skills CLI installs them into whichever agents it finds on your machine. Add --skill tracking-plan-builder to install one skill.

Terminal

npx skills add https://www.martechdevs.com

One skill by hand

Every free skill page links to its SKILL.md file. Save it, with any reference files it links to, in a folder named after the skill inside your agent's skills folder, for example .claude/skills/ or .agents/skills/.

Connect the MCP server

The server URL is the same for every client:

MCP server URL

https://www.martechdevs.com/mcp

Claude and Claude Desktop

Add a custom connector and paste the URL above. No sign-in is needed for the free skills.

Claude Code

Terminal

claude mcp add --transport http martechdevs https://www.martechdevs.com/mcp

ChatGPT

Turn on developer mode in ChatGPT's connector settings, then create a connector with the URL above.

Cursor

Add this to .cursor/mcp.json:

JSON

{
  "mcpServers": {
    "martechdevs": {
      "url": "https://www.martechdevs.com/mcp"
    }
  }
}

VS Code

Add this to .vscode/mcp.json:

JSON

{
  "servers": {
    "martechdevs": {
      "type": "http",
      "url": "https://www.martechdevs.com/mcp"
    }
  }
}

What the server does

search_skills Finds the skills that match a task, for example "GA4 unassigned traffic" or "UTM naming for paid social".
get_skill Returns a skill, or one of its reference files, as Markdown the agent can follow.
list_skills Lists the library by practice area, with each skill’s access level.

Every tool is read-only. The server never connects to your accounts and never asks for credentials. It records which tool was called, which skill was served and the first 200 characters of a search, to see which skills are useful. It does not record the rest of your conversation.

Book a Free Call

Thirty minutes on your stack and what it needs. Free, and no pitch.

Thirty minutes, and you leave with a plan

We look at what you have, what it is costing you and what to do about it first.

30 minutes
Video call, link on booking
No obligation

What we'll cover

Your current stack and where it hurts
Quick wins we can ship first
An integration roadmap
Timeline, scope and next steps

Calendar not loading? Open it in a new tab or email hello@martechdevs.com.