Mailchimp charges by plan and contact count, and unsubscribed contacts count too. Pick a company like yours or enter your own numbers for a monthly estimate at list price.
Start from a company like yours
Example numbers: Standard, 50,000 contacts and ten emails a month.
Estimated monthly bill at list price
$450.00
Standard for 50,000 contacts, in the tier up to 50,000.
More usage moves this bill
Mailchimp prices by contacts, and unsubscribed contacts count too. People only matter at the seat limit: 5 on Standard.
Subscribed, unsubscribed and non-subscribed all count. Archived and cleaned contacts don’t.
One for a single brand. Agencies: one per client, with the numbers above per account.
What would change the bill
Which plan fits
Standard fits most small teams. Premium adds unlimited seats, phone support and a dedicated onboarding specialist, and would make this bill $815.00.
What this assumes
Left out of this estimate
Rates from: Mailchimp marketing plans, About Mailchimp pricing plans
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Estimates at list price, for planning only. Your quote and invoice can differ. Runs in your browser with no sign-up. We record that the tool was used, never your numbers. A copied link carries them, so share it only with people you’d show them to.
Mailchimp charges by plan and contact tier. Essentials starts at $13.00 a month and Standard at $20.00, both for 500 contacts, while Premium starts at $350.00 for 10,000. Your plan also sets a monthly send limit of 10, 12 or 15 times your contact tier.
These are worked examples at list price, using the example numbers shown. They aren’t client results. Mailchimp publishes prices up to 200,000 contacts, so the 250,000 profile store shows Talk to sales and no estimate. Change the plan, contacts and sends in the calculator to match your own list.
| Company and example numbers | Monthly estimate |
|---|---|
| 5-person startupEssentials, 1,500 contacts and four emails a month. | $26.50 |
| 20-person seed SaaSStandard, 5,000 contacts and four emails a month. | $100.00 |
| 50 to 100 person B2B SaaSStandard, 20,000 contacts and six emails a month. | $285.00 |
| Shopify store, 50,000 profilesStandard, 50,000 contacts and ten emails a month. | $450.00 |
| Shopify store, 250,000 profilesPremium is the only plan at this size, and it’s quoted above 200,000 contacts. | Talk to sales |
| Agency with many clients12 client accounts on Essentials with 2,500 contacts each. | $540.00 |
A hypothetical Shopify store is on Standard with 50,000 contacts, and sends each of them 10 emails a month.
The estimate is $450.00 a month at list price. Contact 50,001 moves the store to the $630.00 tier, so removing contacts you no longer email is worth doing first.
Mailchimp lists Essentials from $13.00 up to $385.00 at 50,000 contacts, Standard from $20.00 up to $800.00 at 100,000, and Premium from $350.00 up to $1,600 at 200,000. Above that it quotes custom Premium plans. Free covers 250 contacts and 500 emails a month.
| Plan and contacts | Monthly list price |
|---|---|
| Free, up to 250 contacts500 emails a month, one seat. Mailchimp | $0 |
| Essentials, 500 contacts3 seats. Mailchimp | $13.00 |
| Essentials, 10,000 contactsMailchimp | $110.00 |
| Essentials, 50,000 contactsThe largest Essentials tier. Mailchimp | $385.00 |
| Standard, 500 contacts5 seats. Mailchimp | $20.00 |
| Standard, 10,000 contactsMailchimp | $135.00 |
| Standard, 100,000 contactsThe largest Standard tier. Mailchimp | $800.00 |
| Premium, 10,000 contactsUnlimited seats. Mailchimp | $350.00 |
| Premium, 200,000 contactsThe largest published tier. Mailchimp | $1,600 |
Mailchimp offers 15% off for 12 months on 10,000 or more contacts, which isn’t applied here. SMS is a paid add-on, priced by country inside your account.
Only at the seat limit. Essentials includes 3 seats, Standard 5 and Premium has no limit. Past that, you move up a plan, and that can cost more than the extra people suggest. For most teams, though, contacts move this bill, so a growing list costs more than a growing team.
Subscribed, unsubscribed and non-subscribed contacts all count toward your total and your price. Archived, cleaned and deleted contacts don’t. So an old list full of unsubscribes still costs money each month. Archiving contacts you no longer email is the simplest way to lower your tier without losing their history.
Passing a contact tier. Standard goes from $135.00 at 10,000 contacts to $230.00 for the next tier, so one contact can add $95.00 a month. Hitting the seat limit on your plan also forces a move up, so check both before a big import.
Mailchimp bills overages automatically after a free trial, and it won’t stop your campaigns as long as you pay them. Its public pages don’t list the overage rate, so this estimate leaves that part out. If you regularly pass your send or contact limit, compare the next tier up.
Mailchimp doesn’t publish it. Premium tops out at $1,600 a month for 200,000 contacts on the public price list, and larger accounts go through sales for a custom plan. We don’t estimate a price it hasn’t published. Ask for the send limit in writing, since that shapes the quote.
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