Paste a link and see which ad platform sent the click. You get what the click ID is for, where it’s stored, how to send it back to the platform and the time limit on it.
Click ID
Google Ads
Google Click ID
EAIaIQobChMIsampleOnly0123456789Reads gclid, gbraid, wbraid, fbclid, msclkid and ttclid. It can’t tell you which campaign a click came from, because only the ad platform holds that.
Sample link with a made-up gclid. Paste yours over it.
Added by auto-tagging to the landing page URL.
Redirects have to pass it to the final landing page, or the conversion is lost.
Runs in your browser with no sign-up. This page loads no ad tags and no session recording, and we only record that the tool was used. Links and click IDs you paste stay on this page.
The parameter name tells you. gclid, gbraid and wbraid come from Google Ads, fbclid from Meta, msclkid from Microsoft Advertising and ttclid from TikTok. Each platform adds its own to the landing page URL when someone clicks an ad, so the click can be tied to a conversion later.
| Platform | Parameter |
|---|---|
| Google AdsAdded by auto-tagging. Google Ads Help | gclid |
| Google Ads, web to iOS appAd on the web, landing in an iOS app. Google Ads API | gbraid |
| Google Ads, iOS app to webAd in an iOS app, landing on a site. Google Ads API | wbraid |
| MetaFacebook and Instagram ads. Meta for Developers | fbclid |
| Microsoft AdvertisingAuto-tagging is on by default. Microsoft Advertising | msclkid |
| TikTokAdded to the landing page URL. TikTok Business Help Center | ttclid |
fbclid is the click ID Meta adds to a link when someone clicks an ad on Facebook or Instagram. The Meta Pixel stores it in the _fbc cookie, and you send that back as fbc in the Conversions API. It’s case sensitive, so never lowercase it, and don’t hash it.
msclkid is the Microsoft Click ID. Microsoft Advertising adds it to the landing page URL with auto-tagging, which is on by default, and sends it with your UET events. For offline conversions, upload it in the Microsoft Click Id field, with a conversion time within the last 90 days.
ttclid is the TikTok Click ID, added to the landing page URL when someone clicks a TikTok ad. The Events API takes it in user.ttclid. It can run to 1,000 characters, so don’t cut it short, and TikTok suggests storing it for 28 days or more.
Yes, but only inside your Google Ads account. A click_view query in the Google Ads API returns the campaign for a gclid, with a filter on one day, for dates up to 90 days back. A browser tool can’t do this, because only Google holds what the ID means.
It depends on the platform. Google uses your conversion window, up to 90 days. Microsoft takes conversion times within the last 90 days. TikTok follows the window in Attribution Manager. Meta suggests a 90 day expiry on the _fbc cookie. Upload conversions as soon as you can.
No, not on the way in. Redirects need to pass the gclid to the final page, or the conversion is lost. Save the ID with the lead or order, and keep it out of links you publish or share, because each one belongs to a single click by a single person.
Google, Meta and TikTok don’t publish a format for their click IDs, and treat them as opaque values. A guess from the first few characters would break the day a platform changes its format. So this tool needs the parameter name, unless the value is clearly an _fbc cookie.
Losing click IDs between the landing page and the CRM? Our server-side tracking work keeps them at a fixed price.
Paste this where you want it. It stays free and sends no tracking from your site.
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<p style="font-size:13px">Free tool by <a href="https://www.martechdevs.com/tools/click-id-lookup">martechdevs</a></p>Last updated
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