ZoomInfo MCP

What does the ZoomInfo MCP server do?

The ZoomInfo MCP server lets an AI assistant search ZoomInfo's companies and contacts, enrich them, pull buying signals and write research briefings. ZoomInfo's tools reference lists 27 tools, three of them deprecated. It can also build audiences inside ZoomInfo. It doesn't write to your CRM or run bulk exports.

• Research briefings combine ZoomInfo data with CRM records and call and email history when your organization has connected those sources.
• New tools appear at the start of your next session with no configuration, so check your tool settings after ZoomInfo ships one.
• For how servers like this fit a research and outreach workflow, see MCP for GTM engineering.

Is there an official ZoomInfo MCP server?

Yes. ZoomInfo runs it, and its Claude listing shows ZoomInfo Technologies Inc. as the maker. ZoomInfo's MCP page links its docs on gtm.ai, a ZoomInfo site. Its public GitHub plugin registers the same hosted server and adds 14 sales and marketing skills.

• ZoomInfo documents setup for Claude, ChatGPT, Claude Code, Codex, Cursor, Perplexity, Slack and Microsoft Copilot, among others.

What is the ZoomInfo MCP server URL, and how do you sign in?

The URL is https://mcp.zoominfo.com/mcp, and every client uses it. You sign in through OAuth with your own ZoomInfo login, and no static token or header is needed. Each call runs as you, so results reflect your accounts and CRM relationships. Admin-only seats can't connect.

• Back-office jobs can use a service account, where every action runs as one integration user with no per-user context. ZoomInfo recommends user sign-in wherever practical.
• An admin controls who can connect with the API Access setting under Admin Portal > Users > User Management.

What can the ZoomInfo MCP server read and change?

It reads ZoomInfo data and can change audiences and GTM context inside ZoomInfo. ZoomInfo's tools reference marks 14 tools as free, 8 as data credit tools and 5 as AI credit tools. Results are limited to what your package includes, and intent data needs Intent Topics configured.

What it can read

• Free: Search Companies, Search Contacts, Lookup, Find Similar Companies, Find Similar Contacts, Find Recommended Contacts, Search Intent, Search Scoops, Browse Audiences, Get Audience, Browse Engagements and GTM Context.
• Data credits: Enrich Companies, Enrich Contacts and Enrich Company Signals. Enrich Intent, Enrich Scoops and Enrich News are superseded by Enrich Company Signals.
• AI credits: Account Research, Contact Research, Conversation Intelligence and Audience Analysis.
• Contact search results leave out email and phone unless you pass redeem: true, which costs 1 data credit per new record.

What it can change

• Upsert Audience creates an audience or updates its details. Creating it is free, and filling it from a search costs 1 data credit per record.
• Manage Audience Rows loads your own records. Only rows that match a ZoomInfo record are charged.
• Manage Audience Columns defines columns for free. AI columns spend credits per cell when you run them in ZoomInfo.
• Update GTM Context changes offerings, personas, segments and competitors. It's for ZoomInfo admins only, and each call uses AI credits.
• Submit Feedback sends feedback to ZoomInfo.

How do you set up the ZoomInfo MCP server in Claude, ChatGPT and Cursor?

ZoomInfo documents all three. Claude and ChatGPT use listings, so you search for ZoomInfo and sign in. Cursor needs a bridge through mcp-remote and Node.js 18 or later. In each one, check that your account has usable credits, then ask what ZoomInfo tools it has.

{
  "mcpServers": {
    "zoominfo": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-remote@0.1.38",
        "https://mcp.zoominfo.com/mcp",
        "46818",
        "--static-oauth-client-metadata",
        "{\"scope\":\"openid profile email offline_access zi_api zi_mcp api:data:mcp\"}"
      ]
    }
  }
}

What can you ask the ZoomInfo MCP server?

Start with free searches, then enrich the few records you want. These examples fit ZoomInfo's tools. Search and Find Recommended Contacts are free. Enrichment spends data credits and research spends AI credits, so the paid prompts name a record count or ask the assistant to flag the cost before it starts.

• Reads

  Find US software companies with 200 to 1,000 employees that use HubSpot. Show 25 results with revenue and employee count. Don't enrich anything.

  Copy

• Reads

  Who should I talk to first at Snowflake? Recommend 5 contacts and explain why. Don't enrich anyone.

  Copy

• Spends credits

  Enrich these 8 contacts with direct email and job title. Tell me the most data credits this can use, and wait for my yes.

  Copy

• Spends credits

  Research Snowflake before my call tomorrow. Tell me this will use AI credits before you start.

  Copy

• Writes

  Create an empty company audience called Q1 Targets. Don't load any records yet.

  Copy

What are the limits of the ZoomInfo MCP server?

ZoomInfo's limits page caps Enrich Companies and Enrich Contacts at 10 records per call, a search with redeem: true at 25 per page, and Manage Audience Rows at 50 per call. Audiences stop at 200,000 rows unless your plan sets another maximum. Your credit balance or admin limit often stops a job first.

• Upsert Audience with a searchQuery has no per-call cap like the enrich tools. It fills up to your row maximum, and ZoomInfo's example is 4,000 companies for up to 4,000 credits.
• Admins set data and AI credit limits per user in Admin Portal > Users > User Management, and MCP respects them.
• Most clients let you turn off individual tools in connector settings, so anyone who only needs search can lose the enrich and audience tools.
• Pay-as-you-go accounts get 5 requests a second across 5 apps, and the free plan's audiences are listed as 5 × 500 rows. The MCP limits page lists no rate limits.
• ZoomInfo data passes through your AI provider, so review its retention settings and turn off training where you can.

How much does the ZoomInfo MCP server cost?

MCP is free to connect, and a free account includes 1,000 data credits and 1,000 AI credits, once. After that, top-ups start at $20. Data credits list at $0.38 each at the $1,000 spend tier, and AI credits cost $0.05 each. ZoomInfo's sales plans show no public price.

• Subscribers need bulk data credits. MCP can't draw from recurring monthly credits, so ask your admin to enable bulk credits if your plan only has monthly ones.
• ZoomInfo's pricing page shows 5,000 data credits at $1,900, or $570 with 70% off your first data credit purchase for a limited time, and 2,000 AI credits at $100.
• Credits expire 12 months after they're granted, free or purchased. At zero, free tools keep working and enrichment and AI research pause.
• AI credit use scales with the job. Conversation Intelligence costs at least 9 credits per call, and ZoomInfo gives no fixed number for research briefings.
• A record enriched in your organization is free to re-enrich for 12 months. ZoomInfo's pricing FAQ calls that an Enterprise benefit that doesn't apply to the free tier, so confirm it for your account.
• ZoomInfo implementation covers CRM enrichment and credit budgets by team, and ZoomInfo pricing covers the sales plans.

What are the alternatives to the ZoomInfo MCP server?

ZoomInfo's own CLI and API use the same credit pool and suit scripts and batch jobs, but connector restrictions in an AI client don't cover the CLI. Apollo and Clay run official servers of their own. Workato documents a prebuilt waterfall server that calls ZoomInfo first.

• Apollo MCP: Official server that adds sequences and email sending to search and enrichment.
• Clay MCP: Official server with team-built Functions and per-rep credit limits.
• GTM CLI: ZoomInfo's command-line tool for scripts, on the same credits.
• Workato: A prebuilt waterfall server that calls ZoomInfo, Apollo and LeadIQ.

Which skill goes with the ZoomInfo MCP server?

Use the free Agent write safety skill before you connect, because enrichment and audience loads spend real credits. Use the Marketing context kit to write down your ideal customer profile, exclusions and field names once, so every prompt starts from the same rules and the assistant doesn't enrich records you'd never contact.

• Agent write safety: Sets approvals before an agent can spend credits or change audiences.
• Marketing context kit: Holds your naming rules and field definitions in one folder for every prompt.