# Acme Co: stack (fictional example of martech-context/stack.md)

The excerpt the worked example reads before asking anything. It holds public identifiers only; credentials are recorded by where they are stored, never by value.

## Business and environments

- Acme Co sells a subscription product online and runs a wholesale arm through a sales team.
- Reporting time zone America/New_York; currency USD.
- Approved AI workspaces for customer data (decisions.md, 2026-09-15): the company's Team workspace in Claude Desktop and claude.ai, and its ChatGPT Business workspace. Claude Code is approved when signed in with the company subscription, not with a personal API key.

## Tools

### HubSpot (production)

- Job: wholesale CRM; weekly pipeline review.
- Identifiers: portal 1234567.
- Operated by: wholesale ops lead; Super Admin: marketing ops lead. Account owned by the company.
- Agent access: via a bridge a contractor set up.

### Google Analytics 4 (production)

- Identifiers: property 123456789, web stream for example.com.
- Operated by: web analytics lead. Account owned by the company.
- Agent access: none recorded.

### Google Ads (production)

- Identifiers: customer 123-456-7890 (API form 1234567890) under manager 000-000-0000.
- Operated by: paid media lead. Account owned by the company; the agency that set it up was removed in 2026-04.
- Agent access: none recorded.

### Meta Ads (production)

- Identifiers: ad account act_XXXXXXXXX; a test ad account exists for denied-write tests.
- Operated by: paid social lead. Business portfolio owned by the company.
- Agent access: none recorded.

### Mixpanel (production)

- Identifiers: project 7654321, EU data residency.
- Operated by: product analyst.
- Agent access: none recorded.

### Klaviyo (production)

- Identifiers: account Acme Co.
- Operated by: lifecycle manager (Manager role); Owner role held by the marketing ops lead.
- Agent access: none recorded.

### Google Search Console (production)

- Identifiers: sc-domain:example.com.
- Bulk export to BigQuery: project acme-analytics, dataset searchconsole, running since 2026-06-01.
- Operated by: SEO lead.
- Agent access: none recorded.

### BigQuery (production)

- Identifiers: data project acme-analytics (datasets marketing_reporting, searchconsole, raw_events); job project acme-agents.
- Operated by: data lead; IAM changes by the cloud admin.
- Agent access: none recorded.

## Metric pointers (metrics.md)

- Sessions: GA4 sessions in the property time zone.
- Spend: platform-reported delivery spend in USD, in each account's time zone.
- Delivered: Klaviyo delivered messages per flow per calendar month.
- Search clicks: Search Console clicks, Pacific Time dates, final data only.