{ "_note": "Self-test fixture for scripts/audit_ga4.py --self-test. Fictional data only. A case either holds its inputs or names a \"base\" case and changes it with \"patch\" (dicts merge, other values replace), \"ui_set\" (intake rows) and \"drop\" (paths such as snapshot.reports.R15, or ui:consent.stream.* for intake rows). \"_expected\" lists rule statuses; the optional _expected_score, _expected_grade, _expected_loss, _expected_risk, _expected_trust, _expected_text and _forbidden_text are checked too.", "cases": [ { "name": "Acme Store worked example (files)", "files": { "snapshot": "example-acme-snapshot.json", "config": "example-acme-audit-config.json", "ui": "example-acme-ui-settings.csv", "bq": "example-acme-bq-results.json", "ads": "example-acme-ads-conversions.json" }, "_expected": { "G01": "PASS", "G02": "FAIL", "G03": "WARN", "G04": "FAIL", "G05": "PASS", "G06": "FAIL", "G07": "FAIL", "G08": "FAIL", "G09": "FAIL", "G10": "FAIL", "G11": "FAIL", "G12": "FAIL", "G13": "FAIL", "G14": "FAIL", "G15": "WARN", "G16": "FAIL", "G17": "PASS", "G18": "FAIL", "G19": "WARN", "G20": "WARN", "G21": "WARN", "G22": "WARN", "G23": "FAIL", "G24": "FAIL", "G25": "WARN", "G26": "WARN" }, "_expected_score": 25, "_expected_grade": "not decision-grade", "_expected_text": [ "debug_mode", "Once per session", "both primary", "1,000,000", "at risk: daily tables still complete", "104.8%" ], "_forbidden_text": ["@example"], "_expected_loss": false, "_expected_risk": true }, { "name": "Example Co healthy property (no false positives)", "snapshot": { "route": "collector", "scopes_granted": ["https://www.googleapis.com/auth/analytics.readonly"], "scope_check": "passed", "window": {"start": "2026-10-03", "end": "2026-10-30", "previous_start": "2026-09-05", "previous_end": "2026-10-02"}, "property": { "name": "properties/123456789", "displayName": "Example Co - GA4", "propertyType": "PROPERTY_TYPE_ORDINARY", "timeZone": "America/Chicago", "currencyCode": "USD", "serviceLevel": "GOOGLE_ANALYTICS_STANDARD", "createTime": "2024-01-08T10:00:00Z" }, "data_retention": { "eventDataRetention": "FOURTEEN_MONTHS", "userDataRetention": "FOURTEEN_MONTHS", "resetUserDataOnNewActivity": true }, "data_streams": [ { "name": "properties/123456789/dataStreams/1234567890", "type": "WEB_DATA_STREAM", "displayName": "Example Co web", "webStreamData": {"measurementId": "G-XXXXXXXXXX", "defaultUri": "https://www.example.org"}, "enhanced_measurement": { "streamEnabled": true, "siteSearchEnabled": true, "pageChangesEnabled": true, "formInteractionsEnabled": false, "searchQueryParameter": "q,s,search,query,keyword" }, "data_redaction": {"emailRedactionEnabled": true, "queryParameterRedactionEnabled": true, "queryParameterKeys": ["email"]}, "event_create_rules": [], "event_edit_rules": [] } ], "key_events": [ { "eventName": "purchase", "countingMethod": "ONCE_PER_EVENT", "deletable": false, "custom": false, "createTime": "2024-01-08T10:00:00Z" }, { "eventName": "generate_lead", "countingMethod": "ONCE_PER_EVENT", "deletable": true, "custom": true, "createTime": "2026-09-10T09:00:00Z", "defaultValue": {"numericValue": 20, "currencyCode": "USD"} } ], "custom_dimensions": [ {"parameterName": "form_id", "displayName": "Form Id", "scope": "EVENT"}, {"parameterName": "plan_name", "displayName": "Plan Name", "scope": "EVENT"}, {"parameterName": "page_type", "displayName": "Page Type", "scope": "EVENT"}, {"parameterName": "cta_name", "displayName": "Cta Name", "scope": "EVENT"}, {"parameterName": "error_type", "displayName": "Error Type", "scope": "EVENT"}, {"parameterName": "customer_tier", "displayName": "Customer Tier", "scope": "USER"} ], "custom_metrics": [{"parameterName": "discount_amount", "scope": "EVENT"}], "calculated_metrics": [], "google_ads_links": [ { "customerId": "1234567890", "canManageClients": false, "adsPersonalizationEnabled": true, "createTime": "2025-01-10T09:00:00Z" } ], "firebase_links": [], "bigquery_links": [ { "project": "projects/123456789012", "datasetLocation": "US", "dailyExportEnabled": true, "streamingExportEnabled": false, "exportStreams": ["properties/123456789/dataStreams/1234567890"], "excludedEvents": [] } ], "attribution_settings": { "reportingAttributionModel": "PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN", "acquisitionConversionEventLookbackWindow": "ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS", "otherConversionEventLookbackWindow": "OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS", "adsWebConversionDataExportScope": "PAID_AND_ORGANIC_CHANNELS" }, "google_signals": {"state": "GOOGLE_SIGNALS_ENABLED"}, "reporting_identity": {"reportingIdentity": "BLENDED"}, "user_provided_data": {"userProvidedDataCollectionEnabled": false, "automaticallyDetectedDataCollectionEnabled": false}, "channel_groups": [ { "displayName": "Default Channel Group", "systemDefined": true, "primary": false, "groupingRule": [{"displayName": "Direct"}] }, { "displayName": "Example channels", "systemDefined": false, "primary": true, "groupingRule": [ {"displayName": "Direct"}, {"displayName": "Paid Search"}, {"displayName": "AI Assistants"}, {"displayName": "Organic Search"}, {"displayName": "Referral"}, {"displayName": "Email"} ] } ], "annotations": [ { "title": "generate_lead marked as key event", "annotationDate": {"year": 2026, "month": 9, "day": 10}, "color": "BLUE" } ], "audiences_count": 6, "reports": { "R01": { "dimensionHeaders": [{"name": "eventName"}, {"name": "isKeyEvent"}], "metricHeaders": [{"name": "eventCount"}, {"name": "keyEvents"}, {"name": "eventValue"}, {"name": "sessions"}], "rows": [ { "dimensionValues": [{"value": "page_view"}, {"value": "false"}], "metricValues": [{"value": "563760"}, {"value": "0"}, {"value": "0"}, {"value": "89000"}] }, { "dimensionValues": [{"value": "user_engagement"}, {"value": "false"}], "metricValues": [{"value": "375840"}, {"value": "0"}, {"value": "0"}, {"value": "80000"}] }, { "dimensionValues": [{"value": "purchase"}, {"value": "true"}], "metricValues": [{"value": "1200"}, {"value": "1200"}, {"value": "96000"}, {"value": "1180"}] }, { "dimensionValues": [{"value": "generate_lead"}, {"value": "true"}], "metricValues": [{"value": "800"}, {"value": "800"}, {"value": "16000"}, {"value": "760"}] }, { "dimensionValues": [{"value": "session_start"}, {"value": "false"}], "metricValues": [{"value": "90000"}, {"value": "0"}, {"value": "0"}, {"value": "90000"}] }, { "dimensionValues": [{"value": "view_search_results"}, {"value": "false"}], "metricValues": [{"value": "4000"}, {"value": "0"}, {"value": "0"}, {"value": "2600"}] }, { "dimensionValues": [{"value": "scroll"}, {"value": "false"}], "metricValues": [{"value": "160000"}, {"value": "0"}, {"value": "0"}, {"value": "60000"}] } ], "rowCount": 7, "metadata": {"subjectToThresholding": false} }, "R02": { "dimensionHeaders": [{"name": "date"}, {"name": "streamId"}], "metricHeaders": [{"name": "eventCount"}], "rows": [ { "dimensionValues": [{"value": "20261003"}, {"value": "1234567890"}], "metricValues": [{"value": "40000"}] }, { "dimensionValues": [{"value": "20261004"}, {"value": "1234567890"}], "metricValues": [{"value": "40900"}] }, { "dimensionValues": [{"value": "20261005"}, {"value": "1234567890"}], "metricValues": [{"value": "41800"}] }, { "dimensionValues": [{"value": "20261006"}, {"value": "1234567890"}], "metricValues": [{"value": "42700"}] }, { "dimensionValues": [{"value": "20261007"}, {"value": "1234567890"}], "metricValues": [{"value": "43600"}] }, { "dimensionValues": [{"value": "20261008"}, {"value": "1234567890"}], "metricValues": [{"value": "44500"}] }, { "dimensionValues": [{"value": "20261009"}, {"value": "1234567890"}], "metricValues": [{"value": "45400"}] }, { "dimensionValues": [{"value": "20261010"}, {"value": "1234567890"}], "metricValues": [{"value": "40000"}] }, { "dimensionValues": [{"value": "20261011"}, {"value": "1234567890"}], "metricValues": [{"value": "40900"}] }, { "dimensionValues": [{"value": "20261012"}, {"value": "1234567890"}], "metricValues": [{"value": "41800"}] }, { "dimensionValues": [{"value": "20261013"}, {"value": "1234567890"}], "metricValues": [{"value": "42700"}] }, { "dimensionValues": [{"value": "20261014"}, {"value": "1234567890"}], "metricValues": [{"value": "43600"}] }, { "dimensionValues": [{"value": "20261015"}, {"value": "1234567890"}], "metricValues": [{"value": "44500"}] }, { "dimensionValues": [{"value": "20261016"}, {"value": "1234567890"}], "metricValues": [{"value": "45400"}] }, { "dimensionValues": [{"value": "20261017"}, {"value": "1234567890"}], "metricValues": [{"value": "40000"}] }, { "dimensionValues": [{"value": "20261018"}, {"value": "1234567890"}], "metricValues": [{"value": "40900"}] }, { "dimensionValues": [{"value": "20261019"}, {"value": "1234567890"}], "metricValues": [{"value": "41800"}] }, { "dimensionValues": [{"value": "20261020"}, {"value": "1234567890"}], "metricValues": [{"value": "42700"}] }, { "dimensionValues": [{"value": "20261021"}, {"value": "1234567890"}], "metricValues": [{"value": "43600"}] }, { "dimensionValues": [{"value": "20261022"}, {"value": "1234567890"}], "metricValues": [{"value": "44500"}] }, { "dimensionValues": [{"value": "20261023"}, {"value": "1234567890"}], "metricValues": [{"value": "45400"}] }, { "dimensionValues": [{"value": "20261024"}, {"value": "1234567890"}], "metricValues": [{"value": "40000"}] }, { "dimensionValues": [{"value": "20261025"}, {"value": "1234567890"}], "metricValues": [{"value": "40900"}] }, { "dimensionValues": [{"value": "20261026"}, {"value": "1234567890"}], "metricValues": [{"value": "41800"}] }, { "dimensionValues": [{"value": "20261027"}, {"value": "1234567890"}], "metricValues": [{"value": "42700"}] }, { "dimensionValues": [{"value": "20261028"}, {"value": "1234567890"}], "metricValues": [{"value": "43600"}] }, { "dimensionValues": [{"value": "20261029"}, {"value": "1234567890"}], "metricValues": [{"value": "44500"}] }, { "dimensionValues": [{"value": "20261030"}, {"value": "1234567890"}], "metricValues": [{"value": "45400"}] } ], "rowCount": 28, "metadata": {"subjectToThresholding": false} }, "R03": { "dimensionHeaders": [{"name": "hostName"}, {"name": "streamId"}], "metricHeaders": [{"name": "eventCount"}, {"name": "keyEvents"}, {"name": "sessions"}], "rows": [ { "dimensionValues": [{"value": "www.example.org"}, {"value": "1234567890"}], "metricValues": [{"value": "1171688"}, {"value": "1880"}, {"value": "88200"}] }, { "dimensionValues": [{"value": "pay.example.net"}, {"value": "1234567890"}], "metricValues": [{"value": "23912"}, {"value": "120"}, {"value": "1800"}] } ], "rowCount": 2, "metadata": {"subjectToThresholding": false} }, "R04": { "dimensionHeaders": [{"name": "sessionDefaultChannelGroup"}, {"name": "sessionPrimaryChannelGroup"}], "metricHeaders": [{"name": "sessions"}, {"name": "keyEvents"}], "rows": [ { "dimensionValues": [{"value": "Organic Search"}, {"value": "Organic Search"}], "metricValues": [{"value": "41000"}, {"value": "900"}] }, { "dimensionValues": [{"value": "Direct"}, {"value": "Direct"}], "metricValues": [{"value": "16200"}, {"value": "380"}] }, { "dimensionValues": [{"value": "Paid Search"}, {"value": "Paid Search"}], "metricValues": [{"value": "19000"}, {"value": "460"}] }, { "dimensionValues": [{"value": "Email"}, {"value": "Email"}], "metricValues": [{"value": "8000"}, {"value": "160"}] }, { "dimensionValues": [{"value": "Referral"}, {"value": "Referral"}], "metricValues": [{"value": "4900"}, {"value": "80"}] }, { "dimensionValues": [{"value": "Unassigned"}, {"value": "Unassigned"}], "metricValues": [{"value": "900"}, {"value": "20"}] } ], "rowCount": 6, "metadata": {"subjectToThresholding": false} }, "R04P": { "dimensionHeaders": [{"name": "sessionDefaultChannelGroup"}, {"name": "sessionPrimaryChannelGroup"}], "metricHeaders": [{"name": "sessions"}, {"name": "keyEvents"}], "rows": [ { "dimensionValues": [{"value": "Organic Search"}, {"value": "Organic Search"}], "metricValues": [{"value": "40000"}, {"value": "880"}] }, { "dimensionValues": [{"value": "Direct"}, {"value": "Direct"}], "metricValues": [{"value": "15300"}, {"value": "360"}] }, { "dimensionValues": [{"value": "Paid Search"}, {"value": "Paid Search"}], "metricValues": [{"value": "19500"}, {"value": "470"}] }, { "dimensionValues": [{"value": "Email"}, {"value": "Email"}], "metricValues": [{"value": "8100"}, {"value": "150"}] }, { "dimensionValues": [{"value": "Referral"}, {"value": "Referral"}], "metricValues": [{"value": "4300"}, {"value": "70"}] }, { "dimensionValues": [{"value": "Unassigned"}, {"value": "Unassigned"}], "metricValues": [{"value": "800"}, {"value": "18"}] } ], "rowCount": 6, "metadata": {"subjectToThresholding": false} }, "R05": { "dimensionHeaders": [{"name": "sessionSource"}, {"name": "sessionMedium"}], "metricHeaders": [{"name": "sessions"}, {"name": "keyEvents"}], "rows": [ { "dimensionValues": [{"value": "www.example.com"}, {"value": "referral"}], "metricValues": [{"value": "2900"}, {"value": "50"}] }, { "dimensionValues": [{"value": "blog.example.com"}, {"value": "referral"}], "metricValues": [{"value": "2000"}, {"value": "30"}] } ], "rowCount": 2, "metadata": {"subjectToThresholding": false} }, "R06": { "dimensionHeaders": [{"name": "sourceMedium"}, {"name": "defaultChannelGroup"}], "metricHeaders": [{"name": "keyEvents"}], "rows": [ { "dimensionValues": [{"value": "google / organic"}, {"value": "Organic Search"}], "metricValues": [{"value": "900"}] }, { "dimensionValues": [{"value": "(direct) / (none)"}, {"value": "Direct"}], "metricValues": [{"value": "380"}] }, { "dimensionValues": [{"value": "google / cpc"}, {"value": "Paid Search"}], "metricValues": [{"value": "460"}] }, { "dimensionValues": [{"value": "newsletter / email"}, {"value": "Email"}], "metricValues": [{"value": "160"}] }, { "dimensionValues": [{"value": "www.example.com / referral"}, {"value": "Referral"}], "metricValues": [{"value": "80"}] }, { "dimensionValues": [{"value": "(not set) / (not set)"}, {"value": "Unassigned"}], "metricValues": [{"value": "20"}] } ], "rowCount": 6, "metadata": {"subjectToThresholding": false} }, "R07": { "dimensionHeaders": [{"name": "linkDomain"}, {"name": "outbound"}], "metricHeaders": [{"name": "eventCount"}], "rows": [ {"dimensionValues": [{"value": "youtube.com"}, {"value": "true"}], "metricValues": [{"value": "3000"}]}, { "dimensionValues": [{"value": "docs.example.com"}, {"value": "true"}], "metricValues": [{"value": "1200"}] } ], "rowCount": 2, "metadata": {"subjectToThresholding": false} }, "R08": {"purchases": 1200, "missing_ids": 2, "distinct_ids": 1195, "ids_on_more_than_one_event": 3}, "R09": { "dimensionHeaders": [{"name": "currencyCode"}], "metricHeaders": [{"name": "eventCount"}, {"name": "eventValue"}], "rows": [{"dimensionValues": [{"value": "USD"}], "metricValues": [{"value": "1200"}, {"value": "96000"}]}], "rowCount": 1, "metadata": {"subjectToThresholding": false} }, "R10": { "dimensionHeaders": [{"name": "sessionSourceMedium"}, {"name": "sessionGoogleAdsCustomerId"}], "metricHeaders": [{"name": "sessions"}], "rows": [ { "dimensionValues": [{"value": "google / cpc"}, {"value": "1234567890"}], "metricValues": [{"value": "9500"}] }, { "dimensionValues": [{"value": "google / cpc"}, {"value": "(not set)"}], "metricValues": [{"value": "300"}] } ], "rowCount": 2, "metadata": {"subjectToThresholding": false} }, "R11": { "dimensionHeaders": [{"name": "testDataFilterName"}, {"name": "eventName"}], "metricHeaders": [{"name": "eventCount"}], "rows": [ { "dimensionValues": [{"value": "(not set)"}, {"value": "page_view"}], "metricValues": [{"value": "563760"}] }, { "dimensionValues": [{"value": "(not set)"}, {"value": "user_engagement"}], "metricValues": [{"value": "375840"}] }, { "dimensionValues": [{"value": "(not set)"}, {"value": "purchase"}], "metricValues": [{"value": "1200"}] }, { "dimensionValues": [{"value": "(not set)"}, {"value": "generate_lead"}], "metricValues": [{"value": "800"}] }, { "dimensionValues": [{"value": "(not set)"}, {"value": "session_start"}], "metricValues": [{"value": "90000"}] }, { "dimensionValues": [{"value": "(not set)"}, {"value": "view_search_results"}], "metricValues": [{"value": "4000"}] }, { "dimensionValues": [{"value": "(not set)"}, {"value": "scroll"}], "metricValues": [{"value": "160000"}] } ], "rowCount": 7, "metadata": {"subjectToThresholding": false} }, "R12": { "dimensionHeaders": [{"name": "signedInWithUserId"}, {"name": "hostName"}], "metricHeaders": [{"name": "totalUsers"}, {"name": "eventCount"}], "rows": [ { "dimensionValues": [{"value": "yes"}, {"value": "www.example.org"}], "metricValues": [{"value": "27000"}, {"value": "400000"}] }, { "dimensionValues": [{"value": "no"}, {"value": "www.example.org"}], "metricValues": [{"value": "63000"}, {"value": "720000"}] } ], "rowCount": 2, "metadata": {"subjectToThresholding": false} }, "R13A": {"rows": [], "metadata": {"subjectToThresholding": true}}, "R13B": {"rows": [], "metadata": {"subjectToThresholding": false}}, "R14": { "customEvent:form_id": {"rows_28d": 12, "not_set_share_28d": 0.2, "distinct_1d": 9, "email_like": 0, "phone_like": 0}, "customEvent:plan_name": {"rows_28d": 12, "not_set_share_28d": 0.2, "distinct_1d": 9, "email_like": 0, "phone_like": 0}, "customEvent:page_type": {"rows_28d": 12, "not_set_share_28d": 0.2, "distinct_1d": 9, "email_like": 0, "phone_like": 0}, "customEvent:cta_name": {"rows_28d": 12, "not_set_share_28d": 0.2, "distinct_1d": 9, "email_like": 0, "phone_like": 0}, "customEvent:error_type": {"rows_28d": 12, "not_set_share_28d": 0.2, "distinct_1d": 9, "email_like": 0, "phone_like": 0}, "customUser:customer_tier": {"rows_28d": 4, "not_set_share_28d": 0.5, "distinct_1d": 4, "email_like": 0, "phone_like": 0} }, "R15": {"rows": []}, "R16": { "dimensionHeaders": [{"name": "pagePath"}], "metricHeaders": [{"name": "sessions"}], "rows": [{"dimensionValues": [{"value": "/"}], "metricValues": [{"value": "30000"}]}], "rowCount": 1, "metadata": {"dataLossFromOtherRow": false} }, "R17A": { "dimensionHeaders": [], "metricHeaders": [{"name": "ecommercePurchases"}, {"name": "purchaseRevenue"}, {"name": "grossPurchaseRevenue"}], "rows": [{"dimensionValues": [], "metricValues": [{"value": "1200"}, {"value": "95000"}, {"value": "96000"}]}], "rowCount": 1, "metadata": {"subjectToThresholding": false} }, "R17B": { "dimensionHeaders": [], "metricHeaders": [{"name": "itemsPurchased"}, {"name": "grossItemRevenue"}], "rows": [{"dimensionValues": [], "metricValues": [{"value": "1850"}, {"value": "95600"}]}], "rowCount": 1, "metadata": {"subjectToThresholding": false} }, "R17C": { "dimensionHeaders": [{"name": "itemName"}], "metricHeaders": [{"name": "itemsPurchased"}], "rows": [], "rowCount": 0, "metadata": {"subjectToThresholding": false} } }, "not_readable": [], "data_sharing": { "sharingWithGoogleSupportEnabled": true, "sharingWithGoogleAssignedSalesEnabled": false, "sharingWithGoogleProductsEnabled": true, "sharingWithOthersEnabled": true } }, "config": { "property_id": "123456789", "service_level": "standard", "as_of": "2026-11-01", "expected_time_zone": "America/Chicago", "expected_currency": "USD", "expected_hostnames": ["www.example.org", "pay.example.net"], "owned_registrable_domains": ["example.org", "example.net"], "payment_and_auth_hosts": ["checkout.stripe.com"], "expected_measurement_ids": ["G-XXXXXXXXXX"], "production_stream_ids": ["1234567890"], "key_paths": ["/checkout"], "google_ads": {"expected_customer_ids": ["123-456-7890"], "retired_customer_ids": [], "third_party_customer_ids": []}, "ga4_key_events_imported_to_ads": true, "ga4_audiences_used_in_ads": true, "key_events_intended": { "purchase": {"counting": "ONCE_PER_EVENT", "needs_value": true, "transactional": true}, "generate_lead": {"counting": "ONCE_PER_EVENT", "needs_value": true, "transactional": false} }, "tag_sent_events": ["purchase", "generate_lead"], "documented_decisions": { "reporting_identity": "2024-01-08 Blended", "reset_user_data_on_new_activity": "2024-01-08 on", "data_sharing": "2024-01-08 Google products & services on, privacy owner approved" }, "long_range_history_source": "ga4", "needs_history_months": 14, "bigquery_required": true, "warehouse_uses_revenue": true, "user_id_expected": true, "user_id_min_share": 0.2, "demographics_used": false, "sales_cycle_days": 30, "site_search_param": "q", "spa_manual_page_views": false, "consent_regions": ["EEA", "UK"], "consent_mode": "advanced", "tags_wait_for_consent": false, "internal_locations_expected": true, "remote_staff": false, "backend_orders": {"count": 1190, "revenue": 95500, "currency": "USD", "source": "the order system"}, "modelled_data_expected": true, "decisions_fed": ["Google Ads bidding", "the monthly board report"], "previous_audit": "2026-05-04, 96/100, coverage 26/26" }, "ui": [ ["tag.domains", "exact:www.example.org; exact:pay.example.net", "shots/domains.png"], ["tag.unwanted_referrals", "checkout.stripe.com", "shots/referrals.png"], ["tag.internal_traffic_rules", "Office=internal", "shots/internal.png"], ["tag.session_timeout_minutes", "30", ""], ["tag.engaged_session_seconds", "10", ""], ["tag.cookie_override", "off", ""], ["tag.consent_mode_override", "EEA; UK", ""], ["tag.manage_default_consent", "No", ""], ["tag.user_provided_data", "off", ""], [ "tag.coverage", "tagged=320; not_tagged=0; no_recent_activity=0; key_paths_not_tagged=none", "shots/coverage.png" ], [ "filters.1", "name=Internal traffic; type=internal; operation=exclude; value=internal; state=active; since=2024-03-01", "" ], ["filters.2", "name=Developer traffic; type=developer; operation=exclude; state=active; since=2024-03-01", ""], [ "filters.3", "name=Approved hosts; type=hostname; operation=include; conditions=exact:www.example.org|exact:pay.example.net; state=active; since=2026-09-25", "" ], ["consent.eea_share", "traffic=20%; key_events=18%", "shots/consent.png"], [ "consent.stream.Example Co web", "ad_user_data=received; ad_personalization=received; behavior_analytics=ok", "shots/consent.png" ], ["diagnostics.1", "none", "shots/diagnostics.png"], [ "change_history.1", "date=2026-09-10; area=key_events; change=generate_lead marked as key event; role=Editor", "shots/history.png" ], ["mp_secrets.Example Co web", "count=0", ""], ["identity.modeling", "including estimated user data", "shots/modelling.png"], [ "conversions.purchase", "key_event=purchase; counting=once per event; click_window_days=90; engaged_view_window_days=3; channels=paid and organic channels", "shots/conversions.png" ] ], "bq": { "dataset": "example-co.analytics_123456789", "location": "US", "default_table_expiration_days": null, "daily_tables": [ "events_20261030", "events_20261029", "events_20261028", "events_20261027", "events_20261026", "events_20261025", "events_20261024", "events_20261023", "events_20261022", "events_20261021", "events_20261020", "events_20261019", "events_20261018", "events_20261017", "events_20261016", "events_20261015", "events_20261014", "events_20261013", "events_20261012", "events_20261011", "events_20261010", "events_20261009", "events_20261008", "events_20261007", "events_20261006", "events_20261005", "events_20261004", "events_20261003", "events_20261002", "events_20261001", "events_20260930", "events_20260929", "events_20260928", "events_20260927", "events_20260926" ], "newest_daily_table": "events_20261030", "daily_counts": [ {"day": "20261024", "events": 42800, "events_not_denied": 40160, "events_denied": 2640}, {"day": "20261025", "events": 43763, "events_not_denied": 41063, "events_denied": 2699}, {"day": "20261026", "events": 44726, "events_not_denied": 41967, "events_denied": 2758}, {"day": "20261027", "events": 45689, "events_not_denied": 42870, "events_denied": 2818}, {"day": "20261028", "events": 46652, "events_not_denied": 43774, "events_denied": 2877}, {"day": "20261029", "events": 47615, "events_not_denied": 44678, "events_denied": 2937}, {"day": "20261030", "events": 48578, "events_not_denied": 45581, "events_denied": 2996} ], "eea_consent": {"yes": 150000, "no": 70000, "unset": 2000} }, "ads": { "customer_id": "123-456-7890", "time_zone": "America/Chicago", "currency_code": "USD", "conversion_actions": [ { "name": "Example Co - GA4 purchase", "type": "GOOGLE_ANALYTICS_4_PURCHASE", "category": "PURCHASE", "status": "ENABLED", "primary_for_goal": true, "counting_type": "MANY_PER_CLICK", "click_through_lookback_window_days": 90 }, { "name": "Website purchase", "type": "WEBPAGE", "category": "PURCHASE", "status": "ENABLED", "primary_for_goal": false, "counting_type": "MANY_PER_CLICK", "click_through_lookback_window_days": 90 }, { "name": "Example Co - GA4 generate_lead", "type": "GOOGLE_ANALYTICS_4_GENERATE_LEAD", "category": "SUBMIT_LEAD_FORM", "status": "ENABLED", "primary_for_goal": true, "counting_type": "ONE_PER_CLICK", "click_through_lookback_window_days": 90 } ], "custom_goal_actions": [] }, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_score": 100, "_expected_grade": "decision-grade", "_expected_trust": {"Revenue and ecommerce": "trust"}, "_expected_loss": false, "_expected_risk": false }, { "name": "Example Labs edge cases (MCP keys, 360, low volume, route C exports, data loss)", "snapshot": { "route": "ui-export", "property": { "name": "properties/123456789", "display_name": "Example Labs", "property_type": "PROPERTY_TYPE_ORDINARY", "time_zone": "Europe/London", "currency_code": "GBP", "service_level": "GOOGLE_ANALYTICS_360" }, "data_retention": { "event_data_retention": "TWO_MONTHS", "user_data_retention": "FOURTEEN_MONTHS", "reset_user_data_on_new_activity": true }, "key_events": [ {"event_name": "purchase", "counting_method": "ONCE_PER_EVENT", "deletable": false, "custom": false}, {"event_name": "session_start", "counting_method": "ONCE_PER_EVENT", "deletable": false, "custom": false}, {"event_name": "sign_up", "counting_method": "ONCE_PER_SESSION", "deletable": true, "custom": true} ], "google_ads_links": [{"customer_id": "1234567890", "can_manage_clients": true, "ads_personalization_enabled": true}], "bigquery_links": [ { "project": "projects/123456789012", "dataset_location": "EU", "daily_export_enabled": true, "streaming_export_enabled": false, "export_streams": [], "excluded_events": ["purchase"] } ], "reporting_identity": {"reporting_identity": "OBSERVED"}, "metadata_api": { "custom_dimensions": [ {"api_name": "customEvent:order_id", "ui_name": "Order ID"}, {"api_name": "customUser:user_id"}, {"api_name": "customEvent:plan"} ], "custom_metrics": [] }, "reports": {"R13B": {"rows": [], "metadata": {"subject_to_thresholding": true}}} }, "config": { "property_id": "123456789", "service_level": "360", "as_of": "2026-11-01", "expected_time_zone": "Europe/London", "expected_currency": "EUR", "expected_hostnames": ["www.example.org", "app.example.org"], "owned_registrable_domains": ["example.org"], "key_paths": ["/checkout"], "google_ads": {"expected_customer_ids": ["123-456-7890"]}, "key_events_intended": {"purchase": {"transactional": true, "needs_value": true}, "generate_lead": {"needs_value": false}}, "documented_decisions": {"reset_user_data_on_new_activity": "2025-02-01 on"}, "long_range_history_source": "bigquery", "needs_history_months": 14, "bigquery_required": true, "warehouse_uses_revenue": true }, "ui": [ ["tag.internal_traffic_rules", "Office=internal; Agency=agency", "shots/internal.png"], [ "filters.1", "name=Internal traffic; type=internal; operation=exclude; value=internal; state=testing; since=2026-10-20", "shots/filters.png" ], [ "filters.2", "name=Developer traffic; type=developer; operation=exclude; state=active; since=2026-10-10", "shots/filters.png" ], [ "filters.3", "name=Approved hosts; type=hostname; operation=include; conditions=exact:www.example.org; state=active; since=2026-09-01", "shots/filters.png" ] ], "bq": { "default_table_expiration_days": 60, "newest_daily_table": "events_20261030", "daily_tables": [], "daily_counts": [] }, "exports": { "daily-and-hosts.csv": "# ----------------------------------------\n# Example Labs\n# Free form 1\n# ----------------------------------------\n#\n# Start date: 20261003\n# End date: 20261030\nDate,Event count\n20261003,5000\n20261004,5100\n20261005,5200\n20261006,5000\n20261007,5100\n20261008,5200\n20261009,5000\n20261010,5100\n20261011,1900\n20261012,1800\n20261013,1850\n20261014,1900\n20261015,1800\n20261016,1850\n20261017,1900\n20261018,1800\n20261019,1850\n20261020,1900\n20261021,1800\n20261022,1850\n20261023,1900\n20261024,1800\n20261025,1850\n20261026,1900\n20261027,1800\n20261028,1850\n20261029,1900\n20261030,1800\n\n# ----------------------------------------\n# Example Labs\n# Free form 1\n# ----------------------------------------\n#\n# Start date: 20261003\n# End date: 20261030\nHostname,Stream name,Event count,Key events,Sessions\napp.example.org,Labs web,\"40,000\",50,300\napp.example.org,Labs web old,\"17,000\",10,120\nwww.example.org,Labs web,\"28,000\",20,170\nlabs-preview.example.net,Labs web,\"1,900\",0,10\nTotals,,\"86,900\",80,600\n", "events.csv": "# ----------------------------------------\n# Example Labs\n# Free form 1\n# ----------------------------------------\n#\n# Start date: 20261003\n# End date: 20261030\nEvent name,Event count,Key events,Event value,Sessions\npurchase,40,40,\"3,200.00\",39\nsession_start,600,0,0,600\nsign_up,25,25,0,24\npage_view,\"40,000\",0,0,600\n", "channels-referrals.csv": "# ----------------------------------------\n# Example Labs\n# Free form 1\n# ----------------------------------------\n#\n# Start date: 20261003\n# End date: 20261030\nSession default channel group,Sessions,Key events\nOrganic Search,300,40\nDirect,120,20\nUnassigned,90,2\nReferral,90,18\n\n# ----------------------------------------\n# Example Labs\n# Free form 1\n# ----------------------------------------\n#\n# Start date: 20261003\n# End date: 20261030\nSession source,Session medium,Sessions,Key events\ncheckout.stripe.com,referral,30,10\nnews.example.com,referral,60,8\n", "test-filters.csv": "# ----------------------------------------\n# Example Labs\n# Free form 1\n# ----------------------------------------\n#\n# Start date: 20261003\n# End date: 20261030\nTest data filter name,Event name,Event count\nInternal traffic,page_view,\"10,000\"\nInternal traffic,purchase,2\n(not set),page_view,\"30,000\"\n(not set),purchase,38\n", "transactions.csv": "# ----------------------------------------\n# Example Labs\n# Free form 1\n# ----------------------------------------\n#\n# Start date: 20261003\n# End date: 20261030\nTransaction ID,Event count\nT-1000,1\nT-1001,1\nT-1002,1\nT-1003,1\nT-1004,1\nT-1005,1\nT-1006,1\nT-1007,1\nT-1008,1\nT-1009,1\nT-1010,1\nT-1011,1\nT-1012,1\nT-1013,1\nT-1014,1\nT-1015,1\nT-1016,1\nT-1017,1\nT-1018,1\nT-1019,1\nT-1020,1\nT-1021,1\nT-1022,1\nT-1023,1\nT-1024,1\nT-1025,1\nT-1026,1\nT-1027,1\nT-1028,1\nT-1029,1\nT-1030,1\nT-1031,1\nT-1032,1\nT-1033,1\nT-1034,1\nT-1035,1\nT-2001,1\n(not set),3\n", "pii-probe.csv": "# ----------------------------------------\n# Example Labs\n# Free form 1\n# ----------------------------------------\n#\n# Start date: 20261003\n# End date: 20261030\nPage location,Event count\nhttps://app.example.org/reset?token=abc123&step=2,6\nhttps://www.example.org/signup?name=Jane&plan=pro,4\n" }, "tag_coverage": "Page URL,Tag status\nhttps://www.example.org/,Tagged\nhttps://www.example.org/checkout/complete,Not tagged\nhttps://www.example.org/old-offer,No recent activity\n", "_expected": { "G01": "WARN", "G02": "FAIL", "G03": "NOT CHECKED", "G04": "FAIL", "G05": "WARN", "G06": "FAIL", "G07": "FAIL", "G08": "FAIL", "G09": "WARN", "G10": "NOT CHECKED", "G11": "WARN", "G12": "WARN", "G13": "WARN", "G14": "NOT CHECKED", "G15": "WARN", "G16": "NOT CHECKED", "G17": "FAIL", "G18": "FAIL", "G19": "WARN", "G20": "NOT CHECKED", "G21": "NOT CHECKED", "G22": "WARN", "G23": "NOT CHECKED", "G24": "FAIL", "G25": "WARN", "G26": "NOT CHECKED" }, "_expected_score": 29, "_expected_grade": null, "_expected_text": [ "low volume", "secret key token", "dropped for good", "fell", "manager account", "order_id", "BigQuery cannot stand in" ], "_forbidden_text": ["abc123", "Jane", "T-1000"], "_expected_loss": true }, { "name": "Example App, app-only property (N/A paths, excluded area)", "snapshot": { "property": { "name": "properties/123456789", "displayName": "Example App", "timeZone": "UTC", "currencyCode": "USD", "serviceLevel": "GOOGLE_ANALYTICS_STANDARD" }, "data_retention": { "eventDataRetention": "FOURTEEN_MONTHS", "userDataRetention": "FOURTEEN_MONTHS", "resetUserDataOnNewActivity": true }, "reporting_identity": {"reportingIdentity": "DEVICE_BASED"}, "data_streams": [ { "name": "properties/123456789/dataStreams/3456789012", "type": "ANDROID_APP_DATA_STREAM", "displayName": "Example App Android" } ], "key_events": [{"eventName": "first_open", "countingMethod": "ONCE_PER_EVENT", "deletable": false, "custom": false}], "custom_dimensions": [], "custom_metrics": [], "calculated_metrics": [], "google_ads_links": [], "bigquery_links": [], "attribution_settings": { "reportingAttributionModel": "PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN", "acquisitionConversionEventLookbackWindow": "ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS", "otherConversionEventLookbackWindow": "OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS" }, "channel_groups": [ { "displayName": "Default Channel Group", "systemDefined": true, "primary": true, "groupingRule": [{"displayName": "Direct"}] } ], "reports": { "R01": { "dimensionHeaders": [{"name": "eventName"}], "metricHeaders": [{"name": "eventCount"}], "rows": [ {"dimensionValues": [{"value": "first_open"}], "metricValues": [{"value": "5200"}]}, {"dimensionValues": [{"value": "screen_view"}], "metricValues": [{"value": "88000"}]} ], "rowCount": 2, "metadata": {"subjectToThresholding": false} }, "R13B": {"rows": [], "metadata": {"subjectToThresholding": false}}, "R15": {"rows": []} } }, "config": { "property_id": "123456789", "as_of": "2026-11-01", "documented_decisions": {"reporting_identity": "2025-05-01 Device based", "reset_user_data_on_new_activity": "2025-05-01 on"}, "bigquery_required": false, "consent_regions": [] }, "ui": [ ["filters.1", "name=Developer traffic; type=developer; operation=exclude; state=active; since=2025-01-01", ""], ["consent.eea_share", "traffic=0%; key_events=0%", ""], ["diagnostics.1", "none", ""] ], "_expected": { "G01": "PASS", "G02": "N/A", "G03": "N/A", "G04": "PASS", "G05": "PASS", "G06": "N/A", "G07": "PASS", "G08": "N/A", "G09": "N/A", "G10": "N/A", "G11": "PASS", "G12": "PASS", "G13": "N/A", "G14": "N/A", "G15": "N/A", "G16": "N/A", "G17": "WARN", "G18": "N/A", "G19": "PASS", "G20": "N/A", "G21": "PASS", "G22": "PASS", "G23": "N/A", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_score": 96, "_expected_grade": "decision-grade" }, { "name": "Primary evidence missing: a would-be PASS becomes NOT CHECKED", "base": "Example Co healthy property (no false positives)", "drop": [ "ui:tag.internal_traffic_rules", "ui:consent.stream.*", "ui:tag.domains", "snapshot.reports.R15", "snapshot.reports.R08", "snapshot.reports.R09", "snapshot.reporting_identity" ], "patch": {"config": {"expected_hostnames": []}}, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "NOT CHECKED", "G06": "NOT CHECKED", "G07": "PASS", "G08": "NOT CHECKED", "G09": "PASS", "G10": "NOT CHECKED", "G11": "PASS", "G12": "PASS", "G13": "NOT CHECKED", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "NOT CHECKED", "G24": "NOT CHECKED", "G25": "PASS", "G26": "PASS" }, "_expected_grade": null, "_expected_text": ["primary evidence missing: intake tag.internal_traffic_rules", "primary evidence missing: R15 PII probe"] }, { "name": "G23 Manage default consent Yes while consent mode is used: WARN", "base": "Example Co healthy property (no false positives)", "ui_set": [["tag.manage_default_consent", "Yes", "shots/consent-defaults.png"]], "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "WARN", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_text": ["Google does not apply this setting while consent mode is used"] }, { "name": "G23 Manage default consent Yes without consent mode, tags load before consent: FAIL", "base": "Example Co healthy property (no false positives)", "ui_set": [["tag.manage_default_consent", "Yes", "shots/consent-defaults.png"]], "patch": {"config": {"consent_mode": "none", "tags_wait_for_consent": false}}, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "FAIL", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_grade": "material issues", "_expected_text": ["consent mode is not implemented"] }, { "name": "G23 Manage default consent Yes, consent mode not recorded: WARN", "base": "Example Co healthy property (no false positives)", "ui_set": [["tag.manage_default_consent", "Yes", "shots/consent-defaults.png"]], "patch": {"config": {"consent_mode": "", "tags_wait_for_consent": null}}, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "WARN", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_text": ["confirm tags load only after consent"] }, { "name": "G18 deliberate 730-day dataset expiration with 14 months needed: no FAIL", "base": "Example Co healthy property (no false positives)", "patch": {"bq": {"default_table_expiration_days": 730}}, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_loss": false }, { "name": "G18 upgraded from the sandbox, old daily tables still expire: FAIL with loss", "base": "Example Co healthy property (no false positives)", "patch": {"bq": {"tables_with_expiry": 35, "earliest_expiry": {"table": "events_20260926", "expires": "2026-11-25"}}}, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "FAIL", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_grade": "material issues", "_expected_loss": true, "_expected_text": ["a sandbox upgrade or a new dataset default does not remove it"] }, { "name": "G04 BigQuery named as history source but tables expire after 60 days: FAIL", "base": "Example Co healthy property (no false positives)", "patch": { "snapshot": {"data_retention": {"eventDataRetention": "TWO_MONTHS"}}, "config": {"long_range_history_source": "bigquery"}, "bq": {"default_table_expiration_days": 60} }, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "FAIL", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "FAIL", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_grade": "material issues", "_expected_loss": true, "_expected_text": ["BigQuery cannot stand in: the dataset default table expiration is 60 days"] }, { "name": "G04 BigQuery named as history source and holds the history: WARN", "base": "Example Co healthy property (no false positives)", "patch": { "snapshot": {"data_retention": {"eventDataRetention": "TWO_MONTHS"}}, "config": {"long_range_history_source": "bigquery"} }, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "WARN", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_text": ["BigQuery is the documented long-range source"] }, { "name": "G18 BigQuery over the daily limit while R02 is under it: FAIL, risk banner", "base": "Example Co healthy property (no false positives)", "patch": { "snapshot": { "reports": { "R02": { "dimensionHeaders": [{"name": "date"}, {"name": "streamId"}], "metricHeaders": [{"name": "eventCount"}], "rows": [ { "dimensionValues": [{"value": "20261003"}, {"value": "1234567890"}], "metricValues": [{"value": "900000"}] }, { "dimensionValues": [{"value": "20261004"}, {"value": "1234567890"}], "metricValues": [{"value": "901600"}] }, { "dimensionValues": [{"value": "20261005"}, {"value": "1234567890"}], "metricValues": [{"value": "903200"}] }, { "dimensionValues": [{"value": "20261006"}, {"value": "1234567890"}], "metricValues": [{"value": "904800"}] }, { "dimensionValues": [{"value": "20261007"}, {"value": "1234567890"}], "metricValues": [{"value": "906400"}] }, { "dimensionValues": [{"value": "20261008"}, {"value": "1234567890"}], "metricValues": [{"value": "908000"}] }, { "dimensionValues": [{"value": "20261009"}, {"value": "1234567890"}], "metricValues": [{"value": "909600"}] }, { "dimensionValues": [{"value": "20261010"}, {"value": "1234567890"}], "metricValues": [{"value": "911200"}] }, { "dimensionValues": [{"value": "20261011"}, {"value": "1234567890"}], "metricValues": [{"value": "912800"}] }, { "dimensionValues": [{"value": "20261012"}, {"value": "1234567890"}], "metricValues": [{"value": "914400"}] }, { "dimensionValues": [{"value": "20261013"}, {"value": "1234567890"}], "metricValues": [{"value": "916000"}] }, { "dimensionValues": [{"value": "20261014"}, {"value": "1234567890"}], "metricValues": [{"value": "917600"}] }, { "dimensionValues": [{"value": "20261015"}, {"value": "1234567890"}], "metricValues": [{"value": "919200"}] }, { "dimensionValues": [{"value": "20261016"}, {"value": "1234567890"}], "metricValues": [{"value": "920800"}] }, { "dimensionValues": [{"value": "20261017"}, {"value": "1234567890"}], "metricValues": [{"value": "922400"}] }, { "dimensionValues": [{"value": "20261018"}, {"value": "1234567890"}], "metricValues": [{"value": "924000"}] }, { "dimensionValues": [{"value": "20261019"}, {"value": "1234567890"}], "metricValues": [{"value": "925600"}] }, { "dimensionValues": [{"value": "20261020"}, {"value": "1234567890"}], "metricValues": [{"value": "927200"}] }, { "dimensionValues": [{"value": "20261021"}, {"value": "1234567890"}], "metricValues": [{"value": "928800"}] }, { "dimensionValues": [{"value": "20261022"}, {"value": "1234567890"}], "metricValues": [{"value": "930400"}] }, { "dimensionValues": [{"value": "20261023"}, {"value": "1234567890"}], "metricValues": [{"value": "932000"}] }, { "dimensionValues": [{"value": "20261024"}, {"value": "1234567890"}], "metricValues": [{"value": "933600"}] }, { "dimensionValues": [{"value": "20261025"}, {"value": "1234567890"}], "metricValues": [{"value": "935200"}] }, { "dimensionValues": [{"value": "20261026"}, {"value": "1234567890"}], "metricValues": [{"value": "936800"}] }, { "dimensionValues": [{"value": "20261027"}, {"value": "1234567890"}], "metricValues": [{"value": "938400"}] }, { "dimensionValues": [{"value": "20261028"}, {"value": "1234567890"}], "metricValues": [{"value": "940000"}] }, { "dimensionValues": [{"value": "20261029"}, {"value": "1234567890"}], "metricValues": [{"value": "941600"}] }, { "dimensionValues": [{"value": "20261030"}, {"value": "1234567890"}], "metricValues": [{"value": "943200"}] } ], "rowCount": 28, "metadata": {"subjectToThresholding": false} } } }, "bq": { "daily_counts": [ {"day": "20261024", "events": 980280, "events_not_denied": 933600, "events_denied": 46680}, {"day": "20261025", "events": 981960, "events_not_denied": 935200, "events_denied": 46760}, {"day": "20261026", "events": 983640, "events_not_denied": 936800, "events_denied": 46840}, {"day": "20261027", "events": 1096603, "events_not_denied": 938400, "events_denied": 158203}, {"day": "20261028", "events": 987000, "events_not_denied": 940000, "events_denied": 47000}, {"day": "20261029", "events": 988680, "events_not_denied": 941600, "events_denied": 47080}, {"day": "20261030", "events": 990360, "events_not_denied": 943200, "events_denied": 47160} ] } }, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "FAIL", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "PASS", "G25": "WARN", "G26": "PASS" }, "_expected_grade": "usable with caveats", "_expected_loss": false, "_expected_risk": true, "_expected_text": ["in BigQuery, consent-denied pings included", "at risk: daily tables still complete"] }, { "name": "G18 over the daily limit with a daily table missing since: FAIL, loss banner", "base": "G18 BigQuery over the daily limit while R02 is under it: FAIL, risk banner", "patch": { "bq": { "daily_tables": [ "events_20261030", "events_20261029", "events_20261027", "events_20261026", "events_20261025", "events_20261024", "events_20261023", "events_20261022", "events_20261021", "events_20261020", "events_20261019", "events_20261018", "events_20261017", "events_20261016", "events_20261015", "events_20261014", "events_20261013", "events_20261012", "events_20261011", "events_20261010", "events_20261009", "events_20261008", "events_20261007", "events_20261006", "events_20261005", "events_20261004", "events_20261003", "events_20261002", "events_20261001", "events_20260930", "events_20260929", "events_20260928", "events_20260927", "events_20260926" ] } }, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "FAIL", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "PASS", "G25": "WARN", "G26": "PASS" }, "_expected_grade": "material issues", "_expected_loss": true, "_expected_risk": false, "_expected_text": ["the export looks paused: daily table 2026-10-28 is missing"] }, { "name": "Route C sample export only: low volume from R03 sessions", "snapshot": {"route": "ui-export"}, "config": { "property_id": "123456789", "as_of": "2026-11-01", "expected_hostnames": ["www.example.org"], "owned_registrable_domains": ["example.org"] }, "ui": [], "exports": { "hosts.csv": "# ----------------------------------------\n# Example Labs\n# Free form 1\n# ----------------------------------------\n#\n# Start date: 20261003\n# End date: 20261030\nHostname,Stream name,Event count,Key events,Sessions\nwww.example.org,Labs web,\"28,000\",20,170\napp.example.org,Labs web,\"40,000\",50,300\nTotals,,\"68,000\",70,470\n" }, "_expected": {"G08": "WARN", "G06": "NOT CHECKED", "G23": "NOT CHECKED", "G24": "NOT CHECKED"}, "_expected_grade": null, "_expected_text": ["low volume (sessions summed from R03, approximate)"] }, { "name": "G13 order system and item checks: WARN, revenue trust with caveat", "base": "Example Co healthy property (no false positives)", "patch": { "config": {"backend_orders": {"count": 1100}}, "snapshot": { "reports": { "R17B": { "dimensionHeaders": [], "metricHeaders": [{"name": "itemsPurchased"}, {"name": "grossItemRevenue"}], "rows": [{"dimensionValues": [], "metricValues": [{"value": "1850"}, {"value": "90000"}]}], "rowCount": 1, "metadata": {"subjectToThresholding": false} }, "R17C": { "dimensionHeaders": [{"name": "itemName"}], "metricHeaders": [{"name": "itemsPurchased"}], "rows": [{"dimensionValues": [{"value": "(not set)"}], "metricValues": [{"value": "40"}]}], "rowCount": 1, "metadata": {"subjectToThresholding": false} } } } }, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "WARN", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_trust": {"Revenue and ecommerce": "use with caveat"}, "_expected_text": ["against 1,100 orders", "(109.1%)", "differ by 6.2%", "item name (not set)"] }, { "name": "Revenue trust stops at use with caveat without an order system count", "base": "Example Co healthy property (no false positives)", "drop": ["config.backend_orders"], "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_trust": {"Revenue and ecommerce": "use with caveat"} }, { "name": "G16 uploaded and GA4 purchases both primary, lead counting and windows", "base": "Example Co healthy property (no false positives)", "patch": { "ads": { "conversion_actions": [ { "name": "Example Co - GA4 purchase", "type": "GOOGLE_ANALYTICS_4_PURCHASE", "category": "PURCHASE", "status": "ENABLED", "primary_for_goal": true, "counting_type": "MANY_PER_CLICK", "click_through_lookback_window_days": 90 }, { "name": "Offline purchases", "type": "UPLOAD_CLICKS", "category": "PURCHASE", "status": "ENABLED", "primary_for_goal": true, "counting_type": "MANY_PER_CLICK", "click_through_lookback_window_days": 90 }, { "name": "Website lead", "type": "WEBPAGE", "category": "SUBMIT_LEAD_FORM", "status": "ENABLED", "primary_for_goal": true, "counting_type": "MANY_PER_CLICK", "click_through_lookback_window_days": 7 } ] } }, "ui_set": [ [ "conversions.generate_lead", "key_event=generate_lead; counting=once per session; click_window_days=90", "shots/conversions.png" ] ], "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "FAIL", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_grade": "usable with caveats", "_expected_text": [ "native or uploaded \"Offline purchases\"", "MANY_PER_CLICK", "shorter than the 30-day sales cycle: Website lead (7 days)", "counts once per session while the tracking plan counts generate_lead ONCE_PER_EVENT" ] }, { "name": "G05 modelling not active and G24 account data sharing undecided: WARN", "base": "Example Co healthy property (no false positives)", "ui_set": [["identity.modeling", "estimated user data unavailable: not eligible", "shots/modelling.png"]], "drop": ["config.documented_decisions.data_sharing"], "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "WARN", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "WARN", "G25": "PASS", "G26": "PASS" }, "_expected_text": ["behavioural modelling is not active", "account data sharing with Google products"] }, { "name": "G22 primary group without an ai-assistant channel, Unassigned only in it: WARN", "base": "Example Co healthy property (no false positives)", "patch": { "snapshot": { "channel_groups": [ { "displayName": "Default Channel Group", "systemDefined": true, "primary": false, "groupingRule": [{"displayName": "Direct"}] }, { "displayName": "Example channels", "systemDefined": false, "primary": true, "groupingRule": [ {"displayName": "Direct"}, {"displayName": "Paid Search"}, {"displayName": "Organic Search"}, { "displayName": "Referral", "expression": { "orGroup": { "filterExpressions": [ { "filter": { "fieldName": "eachScopeMedium", "stringFilter": {"matchType": "EXACT", "value": "referral"} } } ] } } }, {"displayName": "Email"} ] } ], "reports": { "R04": { "dimensionHeaders": [{"name": "sessionDefaultChannelGroup"}, {"name": "sessionPrimaryChannelGroup"}], "metricHeaders": [{"name": "sessions"}, {"name": "keyEvents"}], "rows": [ { "dimensionValues": [{"value": "Organic Search"}, {"value": "Organic Search"}], "metricValues": [{"value": "41000"}, {"value": "900"}] }, { "dimensionValues": [{"value": "Direct"}, {"value": "Direct"}], "metricValues": [{"value": "16200"}, {"value": "380"}] }, { "dimensionValues": [{"value": "Paid Search"}, {"value": "Paid Search"}], "metricValues": [{"value": "19000"}, {"value": "460"}] }, { "dimensionValues": [{"value": "Email"}, {"value": "Email"}], "metricValues": [{"value": "8000"}, {"value": "160"}] }, { "dimensionValues": [{"value": "Referral"}, {"value": "Referral"}], "metricValues": [{"value": "4900"}, {"value": "80"}] }, { "dimensionValues": [{"value": "Unassigned"}, {"value": "Unassigned"}], "metricValues": [{"value": "900"}, {"value": "20"}] }, { "dimensionValues": [{"value": "AI Assistant"}, {"value": "Unassigned"}], "metricValues": [{"value": "2100"}, {"value": "40"}] } ], "rowCount": 7, "metadata": {"subjectToThresholding": false} } } } }, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "PASS", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "WARN", "G23": "PASS", "G24": "PASS", "G25": "PASS", "G26": "PASS" }, "_expected_text": ["in the primary group \"Example channels\"", "no channel for medium ai-assistant"] }, { "name": "R11 truncated without R11T: the filter-share FAIL is capped at WARN", "base": "Acme Store worked example (files)", "drop": ["snapshot.reports.R11T"], "patch": {"snapshot": {"reports": {"R11": {"rowCount": 120}}}}, "_expected": {"G07": "WARN"}, "_expected_text": ["R11 truncated (50 of 120 rows), shares approximate"] }, { "name": "Count-only probes from route A are read as counts", "base": "Example Co healthy property (no false positives)", "patch": { "snapshot": { "reports": { "R08": { "purchases": 1200, "missing_ids": 30, "distinct_ids": null, "ids_on_more_than_one_event": null, "count_only": true }, "R15": { "count_only": true, "rows": [ { "field": "pageLocation", "host": "www.example.org", "rule": "pii key with a value", "events": 14, "severity": "FAIL" } ] }, "R14": { "customUser:customer_tier": {"not_set_share_28d": 0.5, "distinct_1d": null, "email_like": 6, "phone_like": 0, "count_only": true} } } } }, "_expected": { "G01": "PASS", "G02": "PASS", "G03": "PASS", "G04": "PASS", "G05": "PASS", "G06": "PASS", "G07": "PASS", "G08": "PASS", "G09": "PASS", "G10": "PASS", "G11": "PASS", "G12": "PASS", "G13": "FAIL", "G14": "PASS", "G15": "PASS", "G16": "PASS", "G17": "PASS", "G18": "PASS", "G19": "PASS", "G20": "PASS", "G21": "PASS", "G22": "PASS", "G23": "PASS", "G24": "FAIL", "G25": "PASS", "G26": "PASS" }, "_expected_text": [ "count-only probe, path not read", "events in the count-only probe", "duplicate transaction IDs not checked (count-only R08)" ] }, { "name": "G24 an address as the query string or the key: FAIL, key name REDACTED (route C export)", "base": "Example Co healthy property (no false positives)", "patch": {"exports": {"pii-probe.csv": "Page location,Event count\nhttps://www.example.com/unsubscribe?jane.doe@example.com,12\nhttps://www.example.com/unsubscribe?jane%40example.com,3\nhttps://www.example.com/optout?email=jane%40example.com&tok9f8e7d6c5b4a,5\nhttps://[bad/?jane.doe@example.com,2\n"}}, "_expected": {"G24": "FAIL"}, "_expected_text": ["query keys REDACTED", "query keys REDACTED,email", "2 events with pageLocation on (not parsed)"], "_forbidden_text": ["jane.doe@example.com", "jane@example.com", "jane%40example.com", "tok9f8e7d6c5b4a"] }, { "name": "G24 key spellings match after normalising, hotel stays out of tel (route C export)", "base": "Example Co healthy property (no false positives)", "patch": {"exports": {"pii-probe.csv": "Page location,Event count\nhttps://www.example.org/reset?reset_token=abc123,40\nhttps://www.example.org/a?firstname=Jane&lastname=Doe,30\nhttps://www.example.org/b?phone_number=4155550100,20\nhttps://www.example.org/c?api_key=abc123,15\nhttps://www.example.org/d?id_token=abc123,10\nhttps://www.example.org/e?zipcode=94105,9\nhttps://www.example.org/f?hotel=grand,8\n"}}, "_expected": {"G24": "FAIL"}, "_expected_text": ["secret key reset_token", "pii key firstname; pii key lastname", "pii key phone_number", "secret key api_key", "secret key id_token", "ambiguous key zipcode"], "_forbidden_text": ["hotel", "abc123", "Jane", "4155550100", "94105"] }, { "name": "G23 intake consent.eea_share empty with a signal missing: FAIL, no crash", "base": "Acme Store worked example (files)", "drop": ["ui:consent.eea_share"], "_expected": {"G23": "FAIL"}, "_expected_grade": "not decision-grade", "_expected_text": ["EEA traffic share not recorded"] }, { "name": "G18 earliest_expiry as a plain string: FAIL with loss", "base": "Example Co healthy property (no false positives)", "patch": {"bq": {"tables_with_expiry": 35, "earliest_expiry": "events_20260926 expires 2026-11-25"}}, "_expected": {"G18": "FAIL"}, "_expected_loss": true, "_expected_grade": "material issues", "_expected_text": ["events_20260926 expires on 2026-11-25, 60 days after its date"] }, { "name": "G18 earliest_expiry with the raw TIMESTAMP value: FAIL with loss", "base": "Example Co healthy property (no false positives)", "patch": {"bq": {"tables_with_expiry": 35, "earliest_expiry": {"table": "events_20260926", "expires": "TIMESTAMP \"2026-11-25T00:00:00.000Z\""}}}, "_expected": {"G18": "FAIL"}, "_expected_loss": true, "_expected_text": ["events_20260926 expires on 2026-11-25, 60 days after its date"] }, { "name": "G18 earliest_expiry as BQ2b's own rows: FAIL with loss", "base": "Example Co healthy property (no false positives)", "patch": {"bq": {"tables_with_expiry": 35, "earliest_expiry": [{"table_name": "events_20260926", "option_value": "TIMESTAMP \"2026-11-25T00:00:00.000Z\""}]}}, "_expected": {"G18": "FAIL"}, "_expected_loss": true, "_expected_text": ["events_20260926 expires on 2026-11-25, 60 days after its date"] }, { "name": "G18 earliest_expiry not readable: WARN with the shape to write, no loss claimed", "base": "Example Co healthy property (no false positives)", "patch": {"bq": {"tables_with_expiry": 35, "earliest_expiry": {"expires": "soon"}}}, "_expected": {"G18": "WARN"}, "_expected_loss": false, "_expected_text": ["earliest_expiry not readable: write {table, expires}"] }, { "name": "G04 BigQuery as history source, earliest_expiry as a string: FAIL, no crash", "base": "G04 BigQuery named as history source and holds the history: WARN", "patch": {"bq": {"tables_with_expiry": 35, "earliest_expiry": "events_20260926 expires 2026-11-25"}}, "_expected": {"G04": "FAIL", "G18": "FAIL"}, "_expected_text": ["BigQuery cannot stand in: daily tables still expire"] }, { "name": "G18 BigQuery daily counts as strings, the way BigQuery returns INT64: same FAIL and risk banner", "base": "Acme Store worked example (files)", "patch": {"bq": {"daily_counts": [{"day": "20261024", "events": "999033", "events_not_denied": "922750", "events_denied": "76283"}, {"day": "20261025", "events": "1092494", "events_not_denied": "1008534", "events_denied": "83960"}, {"day": "20261026", "events": "1159955", "events_not_denied": "1071547", "events_denied": "88408"}, {"day": "20261027", "events": "1187440", "events_not_denied": "1096604", "events_denied": "90836"}, {"day": "20261028", "events": "1172336", "events_not_denied": "1082073", "events_denied": "90263"}, {"day": "20261029", "events": "1132426", "events_not_denied": "1045878", "events_denied": "86548"}, {"day": "20261030", "events": "1103694", "events_not_denied": "1019186", "events_denied": "84508"}]}}, "_expected": {"G18": "FAIL"}, "_expected_risk": true, "_expected_loss": false, "_expected_score": 25, "_expected_text": ["at risk: daily tables still complete"] }, { "name": "A rule that errors leaves no sub-finding (the rule error line on stderr is expected)", "base": "Acme Store worked example (files)", "patch": {"bq": {"eea_consent": ["yes"]}}, "_expected": {"G23": "NOT CHECKED"}, "_expected_grade": null, "_expected_text": ["rule error (AttributeError); check the input shape"], "_forbidden_text": ["ad_personalization not received"] }, { "name": "G06 no rule and a Testing filter that matches nothing, no offices: PASS", "base": "Example Co healthy property (no false positives)", "patch": {"config": {"internal_locations_expected": false, "remote_staff": false}}, "ui_set": [["tag.internal_traffic_rules", "none", "shots/internal-rules.png"], ["filters.1", "name=Internal traffic; type=internal; operation=exclude; value=internal; state=testing; since=2024-03-01", "shots/filters.png"]], "_expected": {"G06": "PASS"}, "_expected_score": 100, "_expected_grade": "decision-grade" }, { "name": "G06 no rule, Active filter, tags set traffic_type: WARN, reports stay usable", "base": "Example Co healthy property (no false positives)", "patch": {"config": {"internal_locations_expected": false, "remote_staff": true}}, "ui_set": [["tag.internal_traffic_rules", "none", "shots/internal-rules.png"], ["filters.1", "name=Internal traffic; type=internal; operation=exclude; value=internal; state=active; since=2024-03-01", "shots/filters.png"]], "_expected": {"G06": "WARN"}, "_expected_text": ["no rule sets traffic_type internal; confirm whether tags set it"], "_expected_trust": {"Acquisition by session": "use with caveat", "Key events and conversion rates": "use with caveat"} }, { "name": "G06 no rule, Testing filter matches events: traffic_type is set by tags", "base": "Example Co healthy property (no false positives)", "patch": {"config": {"internal_locations_expected": false}, "snapshot": {"reports": {"R11T": {"dimensionHeaders": [{"name": "testDataFilterName"}], "metricHeaders": [{"name": "eventCount"}], "rows": [{"dimensionValues": [{"value": "(not set)"}], "metricValues": [{"value": "990000"}]}, {"dimensionValues": [{"value": "Internal traffic"}], "metricValues": [{"value": "10000"}]}], "rowCount": 2, "metadata": {}}}}}, "ui_set": [["tag.internal_traffic_rules", "none", "shots/internal-rules.png"], ["filters.1", "name=Internal traffic; type=internal; operation=exclude; value=internal; state=testing; since=2026-10-20", "shots/filters.png"]], "_expected": {"G06": "PASS"}, "_expected_text": ["traffic_type is set by tags"] }, { "name": "G06 no rule, Testing filter matches nothing, offices listed: WARN", "base": "Example Co healthy property (no false positives)", "ui_set": [["tag.internal_traffic_rules", "none", "shots/internal-rules.png"], ["filters.1", "name=Internal traffic; type=internal; operation=exclude; value=internal; state=testing; since=2024-03-01", "shots/filters.png"]], "_expected": {"G06": "WARN"}, "_expected_text": ["no rule sets traffic_type internal", "no internal traffic definition while stack.md lists offices"] }, { "name": "G19 custom metrics counted from the MCP tool shape", "base": "Example Co healthy property (no false positives)", "patch": {"snapshot": {"metadata_api": {"custom_dimensions": [{"api_name": "customEvent:plan", "ui_name": "Plan", "custom_definition": true}], "custom_metrics": [{"api_name": "customEvent:margin", "ui_name": "Margin", "custom_definition": true}]}}, "config": {"thresholds": {"quota_share": 0.02}}}, "drop": ["snapshot.custom_dimensions", "snapshot.custom_metrics"], "_expected": {"G19": "WARN"}, "_expected_text": ["metrics custom definitions: 1 of 50"] }, { "name": "G16 GA4 and native lead actions both primary, no mapping: WARN", "base": "Example Co healthy property (no false positives)", "patch": {"ads": {"conversion_actions": [{"name": "Example Co - GA4 generate_lead", "type": "GOOGLE_ANALYTICS_4_GENERATE_LEAD", "category": "SUBMIT_LEAD_FORM", "status": "ENABLED", "primary_for_goal": true, "counting_type": "ONE_PER_CLICK", "click_through_lookback_window_days": 90}, {"name": "Partner enquiry form", "type": "WEBPAGE", "category": "SUBMIT_LEAD_FORM", "status": "ENABLED", "primary_for_goal": true, "counting_type": "ONE_PER_CLICK", "click_through_lookback_window_days": 90}]}}, "_expected": {"G16": "WARN"}, "_expected_text": ["SUBMIT_LEAD_FORM: GA4-imported", "confirm they measure different outcomes"] }, { "name": "G16 lead actions the config maps to one outcome: FAIL", "base": "G16 GA4 and native lead actions both primary, no mapping: WARN", "patch": {"config": {"ads_same_outcome_actions": [["Example Co - GA4 generate_lead", "Partner enquiry form"]]}}, "_expected": {"G16": "FAIL"}, "_expected_grade": "usable with caveats", "_expected_text": ["so one outcome counts twice for bidding"] }, { "name": "G18 BQ3 counts without the BQ1 table list: FAIL says a pause is not ruled out", "base": "Acme Store worked example (files)", "drop": ["bq.daily_tables", "bq.newest_daily_table"], "_expected": {"G18": "FAIL"}, "_expected_risk": true, "_expected_text": ["at risk: BQ1 daily table list not supplied", "BQ1 not supplied: freshness and missing tables not checked"] }, { "name": "G18 streaming-only export at 1.2 million events a day: no limit FAIL", "base": "Acme Store worked example (files)", "patch": {"snapshot": {"bigquery_links": [{"project": "projects/123456789012", "datasetLocation": "US", "dailyExportEnabled": false, "streamingExportEnabled": true, "exportStreams": ["properties/123456789/dataStreams/1234567890"], "excludedEvents": []}]}}, "_expected": {"G18": "PASS"}, "_expected_risk": false, "_expected_loss": false, "_expected_text": ["streaming-only export: no daily event limit applies"], "_forbidden_text": ["above the 1,000,000"] }, { "name": "G18 no link while the export is required: G17 FAIL, nothing to rate in G18", "base": "Example Co healthy property (no false positives)", "patch": {"snapshot": {"bigquery_links": []}}, "_expected": {"G17": "FAIL", "G18": "N/A"}, "_expected_grade": "usable with caveats", "_expected_risk": false, "_expected_loss": false }, { "name": "G13 transaction IDs missing under the 1% line: PASS, and the PASS says how many", "base": "Example Co healthy property (no false positives)", "_expected": {"G13": "PASS"}, "_expected_text": ["2 of 1,200 missing"] }, { "name": "G18 count gap on a table inside its update window: no WARN", "base": "Example Co healthy property (no false positives)", "patch": {"bq": {"daily_counts": [{"day": "20261029", "events": 90000, "events_not_denied": 90000, "events_denied": 0}]}}, "_expected": {"G18": "PASS"}, "_forbidden_text": ["daily event counts differ"] }, { "name": "G18 count gap on a table past its update window: WARN", "base": "Example Co healthy property (no false positives)", "patch": {"bq": {"daily_counts": [{"day": "20261028", "events": 90000, "events_not_denied": 90000, "events_denied": 0}]}}, "_expected": {"G18": "WARN"}, "_expected_text": ["daily event counts differ"] } ] }