# Platform attribution settings as read on one date. # Fill one block per platform in scope. Never fill a value from memory or an old screenshot. # Leave a field empty and add a note when it could not be read. # Every block records date basis, counting method, time zone and value basis: most # cross-platform disputes are one of these, not the model. read_on: "YYYY-MM-DD" read_by: "" ga4: property: "" reporting_attribution_model: "" # PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN, PAID_AND_ORGANIC_CHANNELS_LAST_CLICK or GOOGLE_PAID_CHANNELS_LAST_CLICK acquisition_key_event_lookback_days: "" # 7 or 30 other_key_event_lookback_days: "" # 30, 60 or 90 channels_that_can_receive_credit: "" # GOOGLE_PAID_CHANNELS, PAID_AND_ORGANIC_CHANNELS or NOT_SELECTED_YET (a valid read, not an error) conversions_with_own_settings: [] # Advertising section conversions with per-conversion model or windows counting_method: "" # per key event: ONCE_PER_EVENT or ONCE_PER_SESSION (legacy) date_basis: "event date" # GA4 reports events on the date they happened reporting_timezone: "" # property time zone value_basis: "" # event value parameter, currency handling last_change_dates: [] # model and lookback: GA4 Admin change history. Shared conversions: Google Ads Change history (GA4-made edits land there), then GA4 change history. A model change restates history source_url: "https://support.google.com/analytics/answer/16291112" notes: "" google_ads: account: "123-456-7890" reporting_timezone: "" # customer.time_zone currency: "" # customer.currency_code date_basis: "" # which columns the report uses: standard (interaction date) or "by conv. time" (conversion date) actions: - name: "" category: "" primary_for_goal: "" in_custom_goal: "" # custom goals ignore primary_for_goal counting_type: "" # ONE_PER_CLICK or MANY_PER_CLICK attribution_model: "" data_driven_model_status: "" # AVAILABLE, STALE, EXPIRED, NEVER_GENERATED click_through_days: "" engaged_view_days: "" # read in the interface view_through_days: "" value_basis: "" # transaction value, configured default (always_use_default_value) or value rules shared_with_ga4: "" # yes if a GA4 conversion; window and counting may be editable only in GA4 used_by_campaigns: [] last_change_dates: [] # Google Ads Change history source_url: "https://support.google.com/google-ads/answer/6259715" notes: "" meta: ad_account: "" reporting_timezone: "" # ad account time zone; check one day against Ads Manager ad_sets_sampled: [] attribution_setting: "" # click-through, view-through and engage-through windows as shown on the ad set engage_through: "" # on or off, and its window incremental_attribution_in_use: "" click_definition_period: "" # before or after the March 2026 link-click change for this account counting_method: "" # how repeated actions by one person are counted in the metric used; verify in Meta's docs at run time value_basis: "" # purchase value from the pixel or Conversions API, currency date_basis: "mixed: off-Meta conversions at conversion time, on-Meta actions at impression time (API behaviour since 2025-06-10)" connectors: # one entry per dashboard or API pull - name: "" requested_action_attribution_windows: [] # exactly what the connector requests; 7d_view and 28d_view are not returned since 2026-01-12 reads_ad_set_default: "" # yes if it requests no windows, so values follow each ad set's attribution setting time_zone_shift: "" # Meta reports insights in the ad account time zone; record any shift the connector applies transforms: "" # currency conversion, deduplication, renamed or summed columns # use_unified_attribution_setting and action_report_time are ignored by the API since 2025-06-10; do not record them as settings source_url: "https://www.facebook.com/business/news/click-attribution" api_reference_url: "https://developers.facebook.com/docs/marketing-api/insights/best-practices/" notes: "" linkedin: ad_account: "" reporting_timezone: "" # verify at run time date_basis: "" # verify at run time from LinkedIn's reporting docs conversion_rules: - name: "" type: "" counting: "" # each ad set (LAST_TOUCH_BY_CAMPAIGN) or last ad set (LAST_TOUCH_BY_CONVERSION); API-created rules default to each ad set click_window_days: "" view_window_days: "" value_basis: "" # DYNAMIC, FIXED or NO_VALUE method: "" # Insight Tag, Conversions API, CSV source_url: "https://www.linkedin.com/help/lms/answer/a426349" notes: "" crm: system: "" # HubSpot, Salesforce, other reporting_timezone: "" source_fields_used: [] # internal names read in the portal or org, with how each is populated deal_or_opportunity_source_rule: "" # how deal source is derived and from which contact attribution_report_model: "" # HubSpot report model, or Salesforce influence models enabled and default zero_contact_deals_or_roles: "" # count and share of amount: HubSpot deals with no contact, Salesforce opportunities with no contact roles primary_campaign_source_fill_rate: "" # Salesforce only self_reported_field: "" # field name, where it is asked, codebook version notes: "" mobile: mmp: "" mmp_windows_and_rules: "" skadnetwork_or_adattributionkit: "" adattributionkit_windows: "" # Info.plist AdAttributionKitConfigurations > AttributionWindows, global and per ad network; system defaults click 30 days, view 1 day adattributionkit_cooldown: "" # AttributionCooldown install and re-engagement hours (0 to 720), or none postback_only_share: "" # share of iOS outcomes visible only through postbacks postback_mature_on: "" # 41 days after the last first launch in the period android_install_referrer: "" # used by the MMP or not notes: ""